Marketing Mix in Different Context

This presentation covers the marketing plan for a new product called Sparkun in India and Sri Lanka, including the marketing mix for different segments and the differences in marketing to businesses and consumers. It also discusses the differences between domestic and international marketing.

Marketing Mix in different context

Introduction
Marketing mix - A tool through which organization focus
on marketing their product or services.
Four marketing mix - product, price place and promotion.
Appy Foods and Drinks - provides wide range of healthy
foods and drink for families and children.
Cited firm is planning to provide new range of product to
new market that is India.
It is type of energy drink called “Sparkun”.
This report covers the marketing plan for new product.

4.1 Marketing Mix for two different
segments
Marketing mix for Sparkun at India is as follows:
Product This is new range of product which is will be target to Millennials of
India. This product contains taurine, vitamin B, etc. which is very
helpful in regaining energy.
Price Price of this product will be kept £0.834 that is approximately 80
rupees in India. This will be helpful in attracting customers as it lower
than the other energy drinks.
Place All the retail stores in India will be focused and more specifically
major states like Delhi, Rajsthan and Bangalore will provided by this
product at first. In addition to this product will also be sold online so
that customers can easily buy the product.
Promotion In order to promote the product advertisements will be made and
displayed on television, social sites and newspapers will also be used.

Cont...Marketing mix for Sparkun at Sri Lanka is as follows:
Product This will be the same product which has been planned for India.
All Millennials will be targeted and this product contains vitamin,
guarana, etc. this will be helpful in regaining energy.
Price Price of this product will be kept £0.834 that is approximately 80
rupees in Sri Lanka. This is the lowest price for any energy drink,
this will help in attracting customers attention.
Place All the retail store in Sri Lanka will be delivering the products and
online will also be used for selling the products. All the states will
be covered but firstly products will be delivered to Colombo,
Negombo and Kandy will be targeted first.
Promotion Product will be promoted by using all the promotional tools like
television, radio, newspaper and social media.

4.2 Differences in marketing products and services to
businesses rather than consumers
Differences Business to business Business to customer
Meaning It can be determined as business
activities which takes place
among organization to other
organizations
It can be determined as a process
in which goods are been provided
to customers directly.
Price Products are been soled to firm
for low cost as they buy it in bulk.
There are no changes in the price.
Customers has to pay the actual
price of the product.
Promotion Products are been promote with
the help of personal selling and
trade discounts.
Promotional tools like television,
radio, newspaper, etc. are used.
Description It is important for the organization
to present their presentation in
such a way that feature and
benefits can easily be conveyed to
other firms.
Customers buy the product when
they are provided with discount
offers, additional gifts, etc.
Service user do not have much
information regarding the product.

Cont...
Differences Business to business Business to customer
Use Goods are not fully developed
as it as to be further processed
Customers get finished
products and there is no
further processed required.
Decisions Decision related to buy the
product are mainly taken by
top management
Here customers himself or
herself take decision regarding
the

4.3 Difference between domestic marketing and
international marketing
Differences Domestic market International market
Meaning It can be determined as a
process in which goods are
been transferred with same
country
In market transfer of goods
takes place at different
countries.
Risk involved Less risk is involved High risk is involved
Finance required Less financial resources are
required in domestic market
High financial resources are
required in this market.
Licensing No such licensing is required Licensing is required
Market It deals with single market Deals with different market.
Government interference Policies are not much
applicable
Here organization ha to follow
all the rules and regulation
given by government

CONCLUSION
Important for the organization to develop marketing
plan to have a proper and systematic way through
which product will be delivered to customers.
Further, it helps in developing path through which firm
can achieve their desired goals and objectives.
Further, in international trade companies get to attract
new customers and also helps in raising their
profitability.

REFERENCES
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Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and
financial metrics and does metric use affect performance of marketing-mix
activities?. Journal of Marketing. 77(2). pp.17-40.
Hanssens, D.M., Pauwels, K.H. and Yildirim, G., 2014. Consumer attitude
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pp.534-550.
Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.
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