Marketing Mix in Different Context

Marketing Mix in different context

Introduction
Marketing mix - A tool through which organization focus
on marketing their product or services.
Four marketing mix - product, price place and promotion.
Appy Foods and Drinks - provides wide range of healthy
foods and drink for families and children.
Cited firm is planning to provide new range of product to
new market that is India.
It is type of energy drink called “Sparkun”.
This report covers the marketing plan for new product.

4.1 Marketing Mix for two different
segments
Marketing mix for Sparkun at India is as follows:
Product This is new range of product which is will be target to Millennials of
India. This product contains taurine, vitamin B, etc. which is very
helpful in regaining energy.
Price Price of this product will be kept £0.834 that is approximately 80
rupees in India. This will be helpful in attracting customers as it lower
than the other energy drinks.
Place All the retail stores in India will be focused and more specifically
major states like Delhi, Rajsthan and Bangalore will provided by this
product at first. In addition to this product will also be sold online so
that customers can easily buy the product.
Promotion In order to promote the product advertisements will be made and
displayed on television, social sites and newspapers will also be used.