Big Data Usage Report - PDF

Added on - 29 Apr 2020

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Running head: BIG DATA USAGEBig Data UsageName of the StudentName of the UniversityAuthor’s Note:
2BIG DATA USAGETable of ContentsIntroduction......................................................................................................................................3Discussion........................................................................................................................................3Uses of Big Data in Business.......................................................................................................3Issues of Big Data in Business.....................................................................................................4Causes for Issues of Big Data in Business...................................................................................4Conclusion.......................................................................................................................................5References........................................................................................................................................6
3BIG DATA USAGEIntroductionBig data are large and complex data sets that are utilized for analysis of preferences overthe data (Mazzei & Noble, 2017). This big data has a significant effect on the strategy making ofa particular organization. An increment in the levels of data and technological capabilities isredefining innovation, competition, and productivity.The following report outlines a brief description about the current big data use situationin a business (McAfee, Brynjolfsson & Davenport, 2012). Moreover, the report also focuses onthe different types of issues faced by that business and the causes of these issues. The descriptionof the above description is given in the following paragraphs.DiscussionUses of Big Data in BusinessAll types of business like banking and securities, communications and media, healthcareproviders, education, manufacturing and many more, utilize Big Data in their business (Marz &Warren, 2015). Big Data has several significant uses in a business. They are as follows:i)Evaluation of the Size of the Market: All businesses should have the idea about themarket size. Big data helps to evaluateii)Development of New Services: Big Data even helps in the development of new andinnovative services in a business.The most significant example of a business utilizing Big Data is Netflix. Netflix is anentertainment organization that provides movies or videos to the users on demand (Mazzei &
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