(6BU001) Dissertation on Researching Business and Management Issues

Module Title: Researching Business and Management Issues
CRITICAL ANALYSIS OF DIFFERENT HR PRACTICES AND POLICIES
TO IMPLEMENT WITHIN THE ORGANISATIONAL ENVIRONMENT TO
ENHANCE EMPLOYEE PERFORMANCE
Student Name: Abdul Hafeedh Haneefa
Student Number: 1727023
Module Code: 6BU001
Researching Business and Management Issues
Title: Dissertation
ANALYSIS OF DIFFERENT HR PRACTICES AND POLICIES
TO IMPLEMENT WITHIN THE ORGANISATIONAL ENVIRONMENT TO
ENHANCE EMPLOYEE PERFORMANCE
Student Name: Abdul Hafeedh Haneefa
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Researching Business and Management Issues
ANALYSIS OF DIFFERENT HR PRACTICES AND POLICIES
TO IMPLEMENT WITHIN THE ORGANISATIONAL ENVIRONMENT TO

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Abstract
In the current research the research has conducted a systematic analysis on the role of
human resource management on the development of employee’s performances and
skills. These HR practices are mainly conducted with the intention of improving the
performance of the employees in the current scenario. Concerning the present situation,
the research is conducted to analyse every aspect of the HR programmes of the
company and the policies regarding it. It is done to evaluate the importance of the
issues to generate a better working culture and enhance the employee satisfaction for
the ultimate increase in the profit margin while restoring the productivity. As the current
research has been conducted a systematic collaborative study, thus, any organisation
can build their strategic plan in management with these methods and the given
recommendations can be also followed. Along with the existing strategies of HRM that
impact on the loss of potential employees, putting huge workload on employees,
overtime and other issues have been discussed in a critical approach. However, in this
research, both the variables have been correlated and analysed in a systematic way. At
the end of this research, a reflective recommendation has been provided by the
researcher about the better HR practices in future.

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Table of contents
Chapter 1: Introduction............................................................................................................... 7
1.1 Topic Introduction................................................................................................................. 7
1.2 Position of the topic as per present scenario ........................................................................ 7
1.3 Significance or Relevance of the topic.................................................................................. 8
1.4 Contemporary nature of the study ........................................................................................ 9
1.5 Research aim, objectives and questions .............................................................................. 9
1.6 Research gap......................................................................................................................10
1.7 Summary ............................................................................................................................11
1.8 Structure of the dissertation ................................................................................................11
Chapter 2: Literature Review.....................................................................................................12
2.1 Introduction .........................................................................................................................12
2.2 Concept of different HR policies and practices ....................................................................12
2.3 Impact and importance of enhancement of employee performances ...................................14
2.4 Theoretical Interpretations...................................................................................................16
2.4.1 Human Relations Theory..................................................................................................16
2.4.2 Administrative Theory.......................................................................................................17
2.5 Challenges that an organisation faces in HR management and employee performance .....19
2.6 Summary ............................................................................................................................20
Chapter 3: Research Methodology ............................................................................................21
3.1 Introduction .........................................................................................................................21
3.2 Conceptual framework ........................................................................................................22
3.3 Research Onion ..................................................................................................................23
3.4 Research Philosophy (Positivism) .......................................................................................23
3.4 Research approach (Deductive) ..........................................................................................25
3.5 Research Design (Descriptive) ............................................................................................26
3.6 Population and Sampling ....................................................................................................27
3.7 Data collection methods ......................................................................................................28
3.8 Ethical consideration ...........................................................................................................30
3.9 Research Limitations...........................................................................................................30
3.10 Summary...........................................................................................................................31
Chapter 4: Data Presentation and Analysis ...............................................................................32
4.1 Introduction .........................................................................................................................32

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4.2 Primary qualitative through interview questionnaires ...........................................................32
4.3 Quantitative questions for employees..................................................................................36
4.4 Critically discuss the result of the literature review ..............................................................45
4.5 Summary ............................................................................................................................45
Chapter 5: Conclusion and Discussion......................................................................................47
5.1 Conclusion ..........................................................................................................................47
5.2 Reflection on positive and negative impacts in this study ....................................................48
5.3 Future scope of the study ....................................................................................................49
5.4 Recommendations ..............................................................................................................49
5.5 Summary ............................................................................................................................52
Reference list ............................................................................................................................53
Appendices ...............................................................................................................................57

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List of tables
Table 1: Methods of Data Collection according to the Research Philosophy ................ 24
Table 2: Methods of Research Approach ...................................................................... 26
Table 3: Quantitative Research ..................................................................................... 29
Table 4: Qualitative Research ....................................................................................... 30
Table 5: Primary Qualitative Questions ......................................................................... 34
Table 6: Policies adopted to enhance employee performance ...................................... 36
Table 7: Policies adopted to enhance employee performance ...................................... 38
Table 8: Effectiveness of policies .................................................................................. 39
Table 9: Growth symptoms ........................................................................................... 41
Table 10: Recommendations ........................................................................................ 43
Table 11: Training and workshops ................................................................................ 50
Table 12: Motivation session ......................................................................................... 51
Table 13: Improved communication .............................................................................. 52

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List of figures
Figure 1: Structure of dissertation ................................................................................. 11
Figure 3: HR policies and practices ............................................................................... 13
Figure 4: Enhancement of employee performances...................................................... 15
Figure 5: Research methodology .................................................................................. 21
Figure 6: Conceptual Framework .................................................................................. 22
Figure 7: Research Onion ............................................................................................. 23
Figure 8: Consideration towards employee performance .............................................. 37
Figure 10: Policies adopted to enhance employee performance................................... 38
Figure 10: Effectiveness of policies ............................................................................... 40
Figure 11: Growth Symptoms........................................................................................ 42
Figure 12: Recommendations ....................................................................................... 44

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Chapter 1: Introduction
1.1 Topic Introduction
The performance of the employees in an organisation is an important factor that
determines the success of the organisation. In such case, the policies of the
organisation are such that it also contributes to the performance of the employees. This
is a significant factor owing to the fact that the performance of the employee will affect
the overall productivity of the organisation. In turn, it increases the efficiency of the
employees and reflects on the career graph of them. The growth-oriented policies that
are adopted by the organisation ensure that the company is concerned about its
employees.
1.2 Position of the topic as per present scenario
Amazon.com Inc. is a global organisation working as Amazon is an electronic
commerce as well as cloud computing organisation based in Seattle in the United
States of America. Amazon was founded by Jeff Bezos on the 5th of July in
1994(Amazon.com, 2018). Since then the company has strived and is the biggest online
retailer in the world as per the market share and the revenues collected by the
organisation worldwide. Amazon has been facing issues regarding the performance of
the employees due to some of the policies adopted by the organisation (Segar, 2018).
Amazon considers its employees to be always available if they find them to be able to
endure a lengthier stay at the office. The company then sets work schedules for such
employees which claim to the fact that they should prioritise their work over any other
thing in their lives that is even their families.
Added to this, the policy of allowing the fellow colleagues in the team to give feedback
to others in the team by means of the tool of anytime feedback is also different from any
other organisation. Recent protests in various parts of the world raise the issue of low
wages to the workers compared to the backbreaking workload. The issues of increased
workload and lower pay have direct impact on the performance of the employees as

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well as the overall productivity (Barrick et al.2015, p. 116). Moreover, employee
feedback policies which are on the basis of the competitive environment that Amazon
boasts have positively impacted the organisation.
Recent reports suggest that the excessive workload and lower pay scale of Amazon
have let the employee’s widespread rise against the company (Athitakis, 2015). This
proves of the lesser compliance of the employees with the company that is seriously
affecting the brand image and productivity of Amazon. This research shall focus on
different HR practices and policies that are implemented by Amazon to enhance
employee performance [Refer to Appendix 2].
1.3 Significance or Relevance of the topic
In the era of modernisation, there occur a number of management problems in an
organisation. In order to run a successful organisation, it is very important to manage
the employees with great skill management. There are a lot of global companies that
are hiring employees to spread their area of business. The different HR practices of the
organisations make it possible for the companies to maintain a positive growth while
enhancing both the employee performance and productivity. With an intention to expand
the branches of the organisation it often happens that the company forgets to look into
the major problems due to the mismanagement (Wheelen et al. 2017, p.121). Talking
about one of the globalised company Amazon, it has also faced several issues
regarding the employees' facilities due to the negligence towards employee satisfaction
(Rittenhouse, 2017). The HR recruitment policies play an important role to satisfy the
need of working ability of the staffs (growhr.co.nz, 2018). These HR practices are
mainly conducted with the intention of improving the performance of the employees in
the current scenario. Concerning the present situation, the research is conducted to
analyse every aspect of the HR programmes of the company and the policies regarding
it. It is done to evaluate the importance of the issues to generate a better working
culture and enhance the employee satisfaction for the ultimate increase in the profit
margin while restoring the productivity.