Marketing in international environment

Running head: MARKETING
Marketing in international environment
Name of the student
Name of the university
Author note:

2
MARKETING
Slide 1
Title Slide
Slide 2
Introduction to the Presentation
Aim
The aim of the following assignment is to analyse the best possible market and
marketing opportunities for a company in different markets across the globe. The company
selected for the study is Eastern Silk Industries limited. The markets of America, Dubai and
Bangladesh has been selected to carry out the study on brand competency and challenges
faced by the company.
Methods
The secondary method of data collection has been used to collect the data regarding
the company and also the data regarding the competitiveness in the market. The secondary
method of data collection has been selected as because it ensures the selection of the
reviewed and genuine information.
Limitation
The different information collected have not been able to fill the gap at some areas as
vital market information of different countries could not be collected. Apart from this the lack
of time also limited the data collection process.

3
MARKETING
Slide 3 and Slide 4
Company Background
Eastern Silk Industries Limited is an Indian company based in Kolkata which was
established in the year 1975 and is involved in the manufacturing of a number of different
kinds of products like silk yarn, fabrics and also home furnishings and fashion fabrics
(easternsilk.com 2019). The major export destinations of the company includes USA, Middle
East, Europe, Japan, Canada and some other countries of the globe. The company with its
advanced range of quality products implements the best possible strategies that helps it to be
the producers of one of the best global silk products.
Slide 5
Competitors
America- American Silk Mills
Dubai- ABFAB Fabrics and Como Luxury Fabrics
Bangladesh- B.D Textile Mills Pvt. Ltd, Usha Silk industries
Slide 6
Suppliers
America- Local suppliers forms the main part of the following market.
Dubai- International suppliers are the only form of chance in Dubai market
Bangladesh- Local suppliers are the mains as supply chain is quite cheap than the other two
counties.