Marketing in international environment

The aim of the following assignment is to analyse the best possible market and marketing opportunities for a company in different markets across the globe. The company selected for the study is Eastern Silk Industries limited. The markets of America, Dubai and Bangladesh has been selected to carry out the study on brand competency and challenges faced by the company.

Running head: MARKETING
Marketing in international environment
Name of the student
Name of the university
Author note:

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Slide 1
Title Slide
Slide 2
Introduction to the Presentation
Aim
The aim of the following assignment is to analyse the best possible market and
marketing opportunities for a company in different markets across the globe. The company
selected for the study is Eastern Silk Industries limited. The markets of America, Dubai and
Bangladesh has been selected to carry out the study on brand competency and challenges
faced by the company.
Methods
The secondary method of data collection has been used to collect the data regarding
the company and also the data regarding the competitiveness in the market. The secondary
method of data collection has been selected as because it ensures the selection of the
reviewed and genuine information.
Limitation
The different information collected have not been able to fill the gap at some areas as
vital market information of different countries could not be collected. Apart from this the lack
of time also limited the data collection process.

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Slide 3 and Slide 4
Company Background
Eastern Silk Industries Limited is an Indian company based in Kolkata which was
established in the year 1975 and is involved in the manufacturing of a number of different
kinds of products like silk yarn, fabrics and also home furnishings and fashion fabrics
(easternsilk.com 2019). The major export destinations of the company includes USA, Middle
East, Europe, Japan, Canada and some other countries of the globe. The company with its
advanced range of quality products implements the best possible strategies that helps it to be
the producers of one of the best global silk products.
Slide 5
Competitors
America- American Silk Mills
Dubai- ABFAB Fabrics and Como Luxury Fabrics
Bangladesh- B.D Textile Mills Pvt. Ltd, Usha Silk industries
Slide 6
Suppliers
America- Local suppliers forms the main part of the following market.
Dubai- International suppliers are the only form of chance in Dubai market
Bangladesh- Local suppliers are the mains as supply chain is quite cheap than the other two
counties.

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Slide 7
Service Agent
America-
Dubai-
Bangladesh-
Slide 8
Demography
Population Life
Expectancy
Unemployment
Percentage
GNI Per
capita
Population
growth Rate
America 32 crore 79 years 3.7% 60,200 PPP
Dollars
0.7%
Dubai
31.4 lakhs 80 years 2.95 75,500 PPP
Dollars
1.4%
Bangladesh 16.47 crore 72.49 years 4.30% 4040 PPP
dollars
1.0%
Significance of Age and Location
In America the demand for silk is quite good but the presence of American Silk Mills
has limited the scope for the company to establish itself. On the other hand Dubai having less
demand for silk is a good market for ESIL while Bangladesh again has high competitive
market that can be problematic for the organization.

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Slide 9
Economy
Economic
Systems
Structure of
Economy
Market
measurement
Average
Income
GDP
America Very stable
and developed
Capitalistic
system
Huge market 60,200 PPP
Dollars
19.39 lakh
crore USD
Dubai
Developed Mixed free
market system
Huge market 75,500 PPP
Dollars
102.67 billion
USD
Bangladesh Developing Mixed
Economy
Growing market 4040 PPP
dollars
286 USD
Billion
Slide 10
Legal and Political agenda of three countries
Legal Agenda Political Agenda
America Federal and State level Laws Stable political situation
Dubai
Monarch Laws Stable political situation
Bangladesh Democratic laws Stable but problematic
Slide 11
Political Leadership and Cultural Background
Political leadership Cultural Background

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America Federal republic Open culture
Dubai
Constitutional Monarchy Conservative culture
Bangladesh Democracy Mixed culture
Slide 12
Technology for 3 countries
Slide 15
Which Country will be most profitable?
According to the report undertaken here the best country to carry out business
operations for ESIL will be Bangladesh. The presence of a good market and the demand for
quality silk products gives an added advantage to ESIL. Apart from this the company will
also be able to find cheap labour which will help in the supply chain process and will make
the production cost effective and in turn increase the profit of the organization.

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References and Bibliography
Dikova, D., Van Witteloostuijn, A. and Parker, S., 2017. Capability, environment and
internationalization fit, and financial and marketing performance of MNEs’ foreign
subsidiaries: An abductive contingency approach. Cross Cultural & Strategic
Management, 24(3), pp.405-435.
Easternsilk.com. (2019). About Us. [online] Available at:
http://www.easternsilk.com/Home/AboutUs# [Accessed 21 Sep. 2019].
Hapsari, C., Stoffers, J. and Gunawan, A., 2017. The Influence of Perceived Cultural and
Business Distance on International Marketing Strategy Decisions; A Case study of Telkom
Indonesia International. International Review of Management and Marketing, 7(3), pp.238-
245.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international
management (pp. 978-3658078836). Springer.