Business Model Innovation - AIRBNB
Added on 2021-07-09
8 Pages2530 Words434 Views
BUSINESS AND INNOVATION IN AIRBNB
2Table of ContentsIntroduction.................................................................................................................................................3Analysis of the business models in Airbnb..................................................................................................3Elements of innovative business models of this company.......................................................................3Revenue structure of this organization.....................................................................................................4Analysis of disruptive innovation in Airbnb................................................................................................5A short note on disruptive innovation......................................................................................................5Impact of disruptive innovation on the growth of Airbnb........................................................................6An innovation proposal for this organization...............................................................................................6References...................................................................................................................................................8
3IntroductionThe company known as Airbnb, Inc. is a company that mainly deals with providing the commonpeople with websites or portals that can help the people book lodges, hotels, or other places forstaying for a temporary amount of time in any place in this world. Most people use the websitesand portals offered by this company mainly for purposes related to tourism. This company is anAmerican organization and has its headquarters located in San Francisco in California. Thecompany was founded by three men, namely Brian Chesky, Joe Gebbia, and NathanBlecharczyk, respectively, in the year 2008. Although the company does help people to bookhotels and lodges by using its website, a person must keep in mind that this company does notown the majority of these places and only provides people with a way to book rooms in suchbuildings. The company also owns many subsidiaries. Its net revenue is 3.378 billion dollars, andits net income is -$4.584 billion, as seen in the year 2020. This is very short compared to theearnings and profits made by this company in the previous years, mainly because of the Covid-19 pandemic, which had hurt its economic progress. It also has a total number of assets that havebeen estimated to be more than $10.491 billion and total equity of $2.901 billion in the year2020. The company also has more than 5,597 employees in the current times. This report aims toanalyze the various factors that can be seen in how this company does its business. The reporttakes a look at a case study regarding this company for this purpose.Analysis of the business models in AirbnbElements of innovative business models of this companyThis section tries to identify and understand the different elements present in the business modelsof the company known as Airbnb. These elements or characteristics that make up for theinnovative business strategies for this company are described by the points listed below asfollows:-Effective value proposition- This company has an online platform-based business model.Hence, Uenlue (2021) stated that due to this reason, this company needs to provide itself withcompelling value propositions from both sides in such a business model. The sides, in this case,
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