Strategy of 7-Eleven: Meeting the Ever Changing Needs of Convenience Customers

This presentation provides an overview of the strategy of 7-Eleven in Australia. It includes the company's mission and vision statements, historic performance, internal environment analysis using PEST analysis, target strategy, and SWOT analysis. The target strategy focuses on enhancing online sales and gaining competitive advantages. The presentation also highlights potential challenges that the company may face in implementing its strategy.

STRATEGY OF 7-ELEVEN
Mission statement: “To be
the best in Australia at
meeting the ever changing
needs of the convenience
customer”
Vision statement:
• To be the 1st choice of the
consumers
• To have sustainable growth
• To have the highest market
chare as well as ethical
standards
Historic Performance of 7-Eleven
• 7 Eleven was founded in
the year 1927
• It was considered to be
the largest operator as
well as licenser of the
convenience stores
• Currently, the
organization posses
21000 units
Internal environment of 7-Eleven
PEST ANALYIS SWOT ANALYIS
Political:
• several
restrictions
• instability
Economical
• easy regulations
in the retail
market paved the
way for new
entrance
Social
• People are
getting inclined
towards healthy
life style
• People prefers
to shop from
brand instead of
street hopping
Technology
• Australia is
technologically
advanced
• The company
can maintain
24*7 connections
with the
consumers
through both
offline as well as
online stores
Strengths
• convenient
locations
• high brand
equity
• the franchise
model
• diversity in
inflow
Weaknesses
• high rental
costs
• high attrition of
employees
Opportunities
• online
shopping
• offering high
quality product
to the
consumers
• usage of social
media platforms
Threats
• increasing
entrance of the
new
organizations
• popularity of
the competitors
• inclination of
the consumers
towards healthy
lifestyleC h a l l e n g e s :
• E m p l o y e e s m a y fi n d
d i ffi c u l t y t o a d o p t t h e
c h a n g e s
• T h e s t r a t e g y m a y n o t
w o r k
Target Strategy Time
duratio
n
Measurement
strategies
1.Enh
ancin
g
online
sales
Promoting
products
through
popular social
media
platforms
Communicatin
g with the
consumers
through the
same
Recruiting
employees
internally and
externally
6
months
Monitoring
the progress
after every 15
days.
1.Gain
ing
comp
etitive
advan
tages
Enhancing the
quality of
products and
service
Reducing the
cost of products
6
months
The inbound
logistics as
well as the
product
delivered by
the suppler
will be
monitored
Strategy
Measurement
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