Research Proposal on Concept of E-business Management

Added on - 07 Apr 2020

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Running head: RESEARCH PROPOSALResearch proposal
RESEARCH PROPOSALTable of ContentsChapter 1: Introduction..............................................................................................................2Research aim and objectives......................................................................................................2Objectives...............................................................................................................................2Project scope..............................................................................................................................2Chapter 2: Literature review......................................................................................................4Meaning and concept of e-business management..................................................................4To analyze the relationship between business and information approach in public aspects..4To improve the business and information strategy alignment................................................4Hypothesis..................................................................................................................................5Research question.......................................................................................................................5Primary question.....................................................................................................................5Secondary question.................................................................................................................5Chapter 3: Research Design and Methodology..........................................................................6Qualitative research................................................................................................................6Approaches to reliability and Validity................................................................................7Sampling and Sample Size.................................................................................................7Data Collection Method......................................................................................................7Variables Specifications.....................................................................................................7Quantitative research..............................................................................................................8Research Instrument...........................................................................................................8Quantitative Data Analysis Process....................................................................................8Sampling and Sample Size.................................................................................................9Reliability and Validity of Data..........................................................................................9Research Limitation..............................................................................................................10Time schedule..........................................................................................................................10Conclusion................................................................................................................................12References................................................................................................................................13Appendix..................................................................................................................................14YChart 1: Qualitative research process.........................................................................................7Chart 2: Quantitative research process.......................................................................................9Chart 3: Quantitative data analysis process...............................................................................9
RESEARCH PROPOSALIntroductionThe e-business is used to buy and sells the goods and services of the company by using theinternet. It is a technique wherein organization directly communicates with the consumersregarding the product and services. Additionally, the information strategies directly affect thebusiness performance in long-term. Because, in case, an organization does not provide theinformation about the product and services on internet appropriately then it can decline theperformance of business (Armstrong, et al., 2015). In current business scenario, informationtechnology is highly used by the corporation as it is effective to sustain in the market in long-run.Research aim and objectivesThe main aim of this research is to examine the impact of information technology strategieson the business performance. The following objectives will be used to meet the aim ofresearch:ObjectivesTo examine the meaning and concept e-business management in context of Canadianlife insurance companiesTo identify the relationship between business and information approach in publicaspects in context of Canadian life insurance companiesTo evaluate the ways to improve the business and information strategy alignment inCanadian life insurance companiesProject scopeThe scope of this project is widebecause e-business management is currently trendy and thepopularity of e-business management could be examined by the articles, blogs, and journals.Additionally, it can be said that another scope of this research is for the ventures because e-
RESEARCH PROPOSALbusiness management is necessary to directly communicate with customers by using theinternet. It will be also effective to directly collect the opinion and views of customersregarding the product and services of company. It will be also significant for the businessmanbecause this research demonstrates the role of e-business in the business performance(Drnevich, et al., 2013).
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