7207mkt – Market Research Assignment PDF
11 Pages3241 Words171 Views
Added on 2021-05-12
7207mkt – Market Research Assignment PDF
Added on 2021-05-12
ShareRelated Documents
7207MKT – Market ResearchProblem Definition ReportBlood Donation Shortage: The Determinants of BloodDonation Behavior in Australia and NationwideCourse Convenor: Dr. Charles Jebarajakirthy Author: Aruzhan Jakanova,S52461802021
ContentsIntroduction.....................................................................................................................................31.Literature Review........................................................................................................................51.1Blood Donation Motivators.......................................................................................................51.2Blood Donation Obstacles.........................................................................................................61.3Cultural and Demographic Issues Affecting Blood Donation Behavior...................................7References.......................................................................................................................................82
IntroductionBlood donation has always played a tremendous role in saving lives, as blood cannot beproduced artificially and can thus be obtained only from human blood sources. Most surgeries,medical disorders, and potentially life-threatening conditions require blood transfusions as partof their key management. Subsequently, blood donation has become a vital process that eachhealth care department should consider. According to the World Health Organization (WHO)and the International Federation of Red Cross and Red Crescent Societies, blood donors areusually volunteer donors, replacement donors, and paid donors (World Health Organization,2017). Moreover, The WHO recommends that countries should build their own systems,structures, and processes to effectively manage all aspects of blood donation to maintain theavailability of blood whenever needed (World Health Organization, 2020).However, not all of them can maintain the given protocol. Nowadays, even the world's mostdeveloped nations have difficulties with such operations. Countries like the United States, theUnited Kingdom, and Australia have been experiencing challenges with the shortage of blooddonors and increased demand for blood, as per the Australian Red Cross Blood Service's report(Australian Red Cross Blood Service, 2007; Ferguson, Farrell, & Lawrence, 2008; Sullivan,Cotton, Read, & Wallace, 2007). Therefore, the main priority stands on targeting and recruitingpotential new donors, as well as retention. The evidence says that returning contributors providea safer and more stable source (Ibrahim & Mobley, 1993). Referring to Australia, around 3% of the population gives blood annually, yet one in three peopleneeds the product during their lifetime (Australian Red Cross Blood Service, 2018).Furthermore, only 60% of newly recruited donors return within two years to proceed withanother donation; it is consistent with Great Britain and the States (Flood P. et al., 2006). Giventhis information, the research aims at understanding donors and producing insights regardingwhat moves, motivates, and precludes them make such voluntary contributions.Furthermore, thestudy seeks to address demographic, cultural, and attitudinal problems regarding blood donationin Australia and worldwide. Further, the literature review will be supported by a few research objectives/hypotheses and awide range of journal articles/official non-profit organizations' data.3
Research Objectives: To determine the motivators for blood donation between older and younger generations.To explore all possible challenges for blood donations between older and youngergenerations.To investigate the behavioral patterns for blood donation worldwide and nationwide.Hypotheses: The older generation is more motivated through the normative influence (i.e., peer-to-peer), whereas the younger relies on the informational (i.e., social media).The blood donation motivators are plural and are not strictly dependent on the age factor.The older generation's motivators regarding blood donation are more altruistic comparedto the younger one.The main blood donation obstacle for the older generation is poor health or specific agelimits.The behavioral patterns regarding blood donation decision-making are more impulsivethan rational.4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Introduction According to the Statisticslg...
|14
|3948
|107
Blood Donation in Australia: Analysis and Recommendationslg...
|15
|3996
|369