SWOT Analysis and 7Ps Process of a Company

Business Plan
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Table of Contents
SWOT analysis............................................................................................................ 2
Process of the company in 7Ps...................................................................................3
References................................................................................................................. 4
Appendices................................................................................................................. 6

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SWOT analysis
Strengths
 The company use the latest technology to increase productivity and improve the quality
of the tyres
 The firm would be more innovative than the other existing companies
Weaknesses
 High competition from the top competitors in terms of pricing and thus, need to focus on
keeping the price of the product low
Opportunities
 Advanced technology provides an opportunity for the firm to practice differentiated
pricing strategy in the market
 Stable economic environment and low unemployment rate also offer an opportunity to
grab new customers daily as well as increase the market share (Symeonides, Loizia &
Zorpas, 2019)
 The number of purchasing the vehicles is also increasing which will be a chance for the
company to supply more and more products
Threats
 New regulation of the environment by the government of New Zealand could be a threat
to the production of the product (Sharib & Halog, 2017)
 The purchasing behavior of the consumers is also changing which can also be a threat to
the physical infrastructure of the firm