Comprehensive Business Plan: Auckland Tyre Supplying Company Report

This business plan report for the Auckland Tyre Supplying Company analyzes the company's strengths, weaknesses, opportunities, and threats (SWOT). It explores the company's processes using the 7Ps marketing mix, including product, price, place, promotion, people, process, and physical evidence. The report examines the New Zealand tyre market, considering factors like competition, market size, and industry trends. Appendices provide detailed PESTLE analysis, market size data, and Porter's Five Forces analysis. The plan outlines strategies for marketing, supply chain management, and financial considerations, aiming to establish the company in the retail and wholesale tyre market within New Zealand. The report incorporates references to academic sources to support its analysis and recommendations.

Business Plan
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Table of Contents
SWOT analysis.............................................................................................................................................2
Process of the company in 7Ps....................................................................................................................3
References...................................................................................................................................................4
Appendices..................................................................................................................................................6

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SWOT analysis
Strengths
 The company use the latest technology to increase productivity and improve the quality
of the tyres
 The firm would be more innovative than the other existing companies
Weaknesses
 High competition from the top competitors in terms of pricing and thus, need to focus on
keeping the price of the product low
Opportunities
 Advanced technology provides an opportunity for the firm to practice differentiated
pricing strategy in the market
 Stable economic environment and low unemployment rate also offer an opportunity to
grab new customers daily as well as increase the market share (Symeonides, Loizia &
Zorpas, 2019)
 The number of purchasing the vehicles is also increasing which will be a chance for the
company to supply more and more products
Threats
 New regulation of the environment by the government of New Zealand could be a threat
to the production of the product (Sharib & Halog, 2017)
 The purchasing behavior of the consumers is also changing which can also be a threat to
the physical infrastructure of the firm

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Figure: SWOT Analysis
(Source: Sharib & Halog, 2017)
Process of the company in 7Ps
Process is defined as the steps that involved in the delivery of products to the potential customer.
A company should have a good process which saves time as well as money and deliver the same
standard of product to the consumers (Loo & Leung, 2018). The company will use online
purchasing system for the customers to purchase the product and use transportation system to
provide quick delivery of the product. This process will help Auckland to deliver good quality
products to the customers and save time. The good process will help the company in developing
decent relationships with the buyers even after the buying process.

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References
Flores, S. S. (2018). What is sustainability in the wine world? A cross-country analysis of wine
sustainability frameworks. Journal of cleaner production, 172, 2301-2312.
Loo, P. T., & Leung, R. (2018). A service failure framework of hotels in Taiwan: Adaptation of
7Ps marketing mix elements. Journal of Vacation Marketing, 24(1), 79-100.
Mathooko, F. M., & Ogutu, M. (2015). Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management, 29(3), 334-354.
Ng, P. Y., & Hamilton, R. T. (2016). Experiences of high-growth technology firms in Malaysia
and New Zealand. Technology Analysis & Strategic Management, 28(8), 901-915.
Rychert, M., Wilkins, C., & Witten, K. (2018). “Lost in translation”: Issues with the
establishment of a legal market for “low risk” psychoactive products (“legal highs”) in
New Zealand. Drugs: Education, Prevention and Policy, 25(3), 254-261.
Sharib, S., & Halog, A. (2017). Enhancing value chains by applying industrial symbiosis concept
to the Rubber City in Kedah, Malaysia. Journal of cleaner production, 141, 1095-1108.
Stindt, D., Quariguasi Frota Neto, J., Nuss, C., Dirr, M., Jakowczyk, M., Gibson, A., & Tuma, A.
(2017). On the attractiveness of product recovery: The forces that shape reverse
markets. Journal of Industrial Ecology, 21(4), 980-994.

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Symeonides, D., Loizia, P., & Zorpas, A. A. (2019). Tire waste management system in Cyprus in
the framework of circular economy strategy. Environmental Science and Pollution
Research, 1-16.

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Appendices
Appendix A
Political The political factors such as a consistent
change in the rules and regulations can have a
negative impact on the business. In New
Zealand, the election is conducted once in
every three financial years, which makes the
political environment stable. Political firms
focus more on developing sectors of the
business environment. Moreover, the stable
political environment in New Zealand help
the company in making project structure.
Economic The economic factors, such as GDP rate or
unemployment rate, affect the economic
environment of the business. The growth in
GDP rate is good in New Zealand, and there
is a low unemployment rate. It means the
country has a stable economic condition
which is beneficial for the company. The
stable economic environment of New Zealand
help the firm in the fulfillment of the project.
Social A decrease in the rate of unemployment
makes the lifestyle of the people better, which
also help in developing new customers
regularly. However, the low unemployment
rate help the company in getting talented
employees to help in the project.
Technological Availability of advanced technology in New
Zealand helps the firm in using the
technologies for the process of supplying.
Effective development of IT sectors also
helps in the manufacturing of tyres.
Legal Rules and regulations imposed by the
government that made no restriction on the
entry and exit of the companies.
Environmental The government organizes various regulations
to protect the environment of New Zealand,
and those regulations need to be followed by
the company.
Figure: PESTLE Analysis
(Source: Flores, 2018)

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Figure: PESTEL Analysis
(Source: Ng & Hamilton, 2016)
Appendix B
Size of the market 1 million dollars by the year 2020 (Flores,
2018)
Size of the industry growing 0.46 billion dollar
Decline or staying of the growth Over five years
Figure: Industry Profile
(Source: Rychert, Wilkins & Witten, 2018)

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Figure: New Zealand Tyre Market Size
(Source: Symeonides, Loizia & Zorpas, 2019)
Appendix C
The threat of new players The threat of entrance of new companies is
high as there is no restriction in the entry and
exit of a firm in New Zealand (Stindt et al.,
2017). Auckland could face this threat by
reducing the costs of the product and adopting
a low pricing strategy.
The threat of substitute products The threat of substitute is low for the
company as there is no substitute product of
tyre in the market except the quality of the
tyre that may cause threat to the business.
Power of purchasers High bargaining power of the buyers can seek
to increase discounts which put pressure on
the firm to make a profit in the long-run.
Power of dealers Power of dealers gives them the power to
negotiate in the prices, which could impact
the profitability of the firm.
Competitive rivalry Huge competition from the top competitors
such as JK tyres, may decreases the
profitability of the business (Stindt et al.,
2017).
Figure: Porter’s Five Forces
(Source: Mathooko & Ogutu, 2015)