2
Contents
Executive Summary..................................................................................................... 1
INTRODUCTION....................................................................................................... 2
Brand DNA............................................................................................................... 2
History.................................................................................................................. 2
Mission Statement.................................................................................................... 2
Values.................................................................................................................. 3
Brand Analysis........................................................................................................ 3
Products................................................................................................................ 4
Product portfolio Audit.............................................................................................. 4
Sustainability profile................................................................................................. 4
Scope of market landscape............................................................................................. 5
Competitive analysis................................................................................................. 5
Marketing strategy and Design trends............................................................................... 5
Value preposition........................................................................................................ 6
Overview of the brand extension.................................................................................. 6
Target Audience...................................................................................................... 6
USP of this firm...................................................................................................... 7
Point of sale........................................................................................................... 7
Critical Evaluation...................................................................................................... 8
Creative Strategy and its Alignment with Business Objective...............................................8
Conclusion................................................................................................................ 9
References................................................................................................................ 9

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