Evaluation of Marketing Strategy for Air New Zealand Limited

8 | Page Marketing Strategy Malaysia Marketing Strategy Introduction 2 Target Market 3 Marketing Mix 5 Product strategy 5 Place strategy 5 Pricing strategy 6 Promotion strategy 6 Advertising program 6 Personal selling 6 Sales promotion 7 Organisation and Control 7 Conclusion 10 References 11 Introduction In this report, the marketing strategy for Air New Zealand Limited will be evaluated to understand the key factors which the company should consider while expanding its operations in new market. This segmentation report will evaluate key information regarding Malaysia such as similar needs, product offerings, characteristics,