Strategic Plan for The Sydney Morning Herald

Strategic Management
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Table of Contents
Introduction................................................................................................................ 2
Strategic Plan............................................................................................................. 2
Purpose of the Organisation.................................................................................... 2
Short Summary of the Internal and External Analysis and Key Challenges of the
Newspaper.............................................................................................................. 2
Strategic Decision Making....................................................................................... 4
Resources and Capabilities..................................................................................... 5
Conclusion.................................................................................................................. 7
References................................................................................................................. 8

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Introduction
Strategic planning is the process to define the strategies of an organization and take decisions to
allocate resources for pursuing the strategies. It is significant for every organization as it helps
the organizations to its ongoing situations and to ensure that every member of the business is
working with the same information. The paper will explore the strategic plan for The Sydney
Morning Herald. It will analyze the purpose of the newspaper along with a summary of the
internal and external analysis and key challenges of the newspaper. The internal and external
analysis will address the strengths and weaknesses of the newspaper as well as the macro
environmental factors to help in the growth of operating strategies which are best suitable for the
newspaper.
Strategic Plan
Purpose of the Organisation
The mission of the Sydney Morning Herald is to become the top newspaper in the media industry
of Australia. The vision of the newspaper is to emerge as a top newspaper and help the people
and the societies of the country to get the relevant information of the world (Aguinis, Edwards &
Bradley, 2017). The vision and mission are appropriate for the newspaper as it allows the
newspaper for competing in the media industry. The values of the newspaper ensure the best
quality of contents which can be accessed by the readers whenever and however they want.
These values are best suitable for the newspaper as it considers all the aspects of the newspaper,
which are essential for growth and align them with the mission and vision of the newspaper.
Lisa Davies is the Editor-in-Chief of the newspaper, and she follows a transformational
leadership style. This type of leader encourages the team members by being a role model for
them and have a positive impact on the team. The newspaper follows the culture of modern
Australia, which is Western culture.

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Short Summary of the Internal and External Analysis and Key Challenges of the
Newspaper
Internal Analysis
Figure: Strategy Map
(Source: Johnsen, 2015)
SWOT Analysis
The Winning Wheel framework is a practical, holistic, and easy to use the strategic tool and can
be used by The Sydney Morning Herald to enhance the strategies of the organization. It can help
the newspaper to identify its strengths, weaknesses, along with its opportunities and gaps for
improving its performance (Engert, Rauter & Baumgartner, 2016). The newspaper can adopt
structured plans for improving for profitable and sustainable success and excellence in the future.
The strength of The Sydney Morning Herald is that it has a strong network of distributors. The
newspaper is in the market of Australia based on its several operating years. It has gained strong
ways of placing its products in the market (Eden & Ackermann, 2018). Another strength is its
employee quality for ensuring superior-quality contents. The newspaper attracts the massive
number of qualified and talented editors and reporters. Moreover, it has a good presence in
Australia, which enables it to cover every vital news.