Understanding Public Relations for ABC Heath Organization

Running Head: UNDERSTANDING PUBLIC RELATIONS
Paper Title Capitalized and Centered
Name of Student
Institution Affiliation

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UNDERSTANDING PUBLIC RELATIONS
Executive Summary
This report aims to discuss an efficient Public relations plan for ABC Heath organization
that strengthens creative strategy expertise in the setting up of a public relations campaign for a
firm. The study will scrutinize as well as talk about the Australian Media landscape and its
association with public relations. The report will show the application of knowledge as well as
theoretical concepts to different contexts and subfields in the Public Relations profession. The
Public Relations plan designed for ABC organization will aim and attain the clearly expressed
strategies, purposes and aims formulated in the introductory stages of research as well as
development. The goal intends to interpret and create consciousness by extending existence in
the media, using an undeviating brand image as well as executing exceptional actions or
occurrences which will permit to gain more knowledge on the vision and mission of ABC
organization. ABC's eventual target is that at a particular but unspecified time in the future it will
fail to exist. This magnificent objective is attainable when the strongly felt aim of getting rid of
low birth weight, as well as infant mortality rate, brought to its goal. With heedful contemplation
of a specified period incorporated, the team approximates the attainment of the main goals and
objectives of the ABC organization will arrive shortly after the execution of the suggested plan.

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UNDERSTANDING PUBLIC RELATIONS
Situational Analysis
Through substantial research, ABC organization established the aims and objectives and
the interests of the firm. By organizing and carrying out a long-established SWOT analysis, it
realized that ABC organization had great outstanding, collaboration and impassioned on their
responsibility as well as ABC participators. They concern themselves in a way that associates
with the ABC organization and gives the potential to affect the individuals in the societies.
Materializing as a free service and accessible to women who have children of tender ages, they
can provide teaching on how to eliminate as well as assist their children with low birth weight.
ABC Establishes relations with the participators, ABC organization is capable of propping up a
relationship in the thick of women and youngsters who have been in the service for an extended
period (Guth, & Marsh, 2016, p.29).
Strengths in ABC organization: ABC's mission, reliability, participation, impact
capability, the community in the association, unrestricted and accessible, gives enlightenment
and understanding, developer relations.
Weaknesses in ABC organization: inadequate operational funds, lack of the brand
image, insufficient time, scanty PR,
Opportunities in ABC organization: successful imparting or exchanging of
information, motivated marketing, encourage incorporation, more exceptional events, and
modernized website.
Threats: inadequate funding, relationships are prone to adjustments which are likely to
refuse acknowledgment (Ferguson, 2018, p.60).