8002MMGT Marketing Management Oral Presentation

Identify and explain two or three key components of the 'strategic marketing planning process' which you believe are the least effectively conducted by an organisation with which you are familiar.

8002MMGT  Marketing Management  Oral Presentation Marketing Planning Process of Cospak Company [Student name] [Student number] [Date]  Overview/Agenda • The

8002MMGT. Marketing Management. Oral Presentation Marke

Foundations of Marketing

Format: 1500 word written report + PPT slideshow (4–5 minute oral presentation)

Part A: Written report
Background
In preparation for this assignment, you are required to read the following article:
Horáková, H, Švarcová, M & Volf, L 2017, ‘Marketing planning process – reflection on the complex of activities that affect all aspects of business life ’, Marketing Science & Inspirations, vol. 12, no. 2, pp. 43–53.
According to the learning materials (Topic 2), ‘the strategic marketing planning process needs to include an analysis of marketing opportunities, selection of target markets, conduct of a situation analysis, development of marketing strategies, planning of marketing programs (the marketing mix), and management of the marketing effort (annual-plan control, profitability control, strategic control)’.
Assessment brief
Identify and explain two or three key components of the ‘strategic marketing planning process’ which you believe are the least effectively conducted by an organisati

The University Of Newcastle Australia

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen.

Presentation

This presentation discusses the strategic context, planning techniques, organizational audit, PESTLE analysis, stakeholders, and recommended strategy for Sony Corporation. It also includes the mission, vision, core competency, goals and objectives, issues involved in strategic planning, and references.

Political Science

Business Strategy of Sony Corporation (Task 1)

STRATEGIC MARKETING3 Running Head: STRATEGIC MARKETING 1 Strategic Marketing Planning: Literature Review Introduction In today’s competitive business environment, marketing is one of the most important components for the growth and success of a business. Effective marketing strategies and campaigns cover marketing tactics that work in an organized way to institute a brand image, decline the sale resistance and generate desires of customers for company’s products and services. In order to reach appropriate customer for product segmentation, the firms need to use three

Strategic Marketing Planning: Literature Review

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Hartpury University and Hartpury College

Business Plan for Fitness First: Market Research, STP Analysis, and Risk Assessment

This report provides a comprehensive analysis of the marketing strategies adopted by Unilever. It covers the external and internal business environment, SWOT analysis, competitive advantage, and recommendations for future strategies. The report focuses on the impact of these strategies on the organization's performance.

Business Development

Leadership Management

Marketing

Design and Creativity

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8002MMGT. Marketing Management. Oral Presentation Marke

End of preview

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen.

Business Strategy of Sony Corporation (Task 1)

Strategic Marketing Planning: Literature Review

Business Plan for Fitness First: Market Research, STP Analysis, and Risk Assessment

Marketing Strategies for Unilever: A Comprehensive Analysis

International Marketing Presentation

8002MMGT. Marketing Management. Oral Presentation Marke

End of preview

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen.lg...

Business Strategy of Sony Corporation (Task 1)lg...

Strategic Marketing Planning: Literature Reviewlg...

Business Plan for Fitness First: Market Research, STP Analysis, and Risk Assessmentlg...

Marketing Strategies for Unilever: A Comprehensive Analysislg...

International Marketing Presentationlg...

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen.

Business Strategy of Sony Corporation (Task 1)

Strategic Marketing Planning: Literature Review

Business Plan for Fitness First: Market Research, STP Analysis, and Risk Assessment

Marketing Strategies for Unilever: A Comprehensive Analysis

International Marketing Presentation