logo

E-Commerce & Marketing Assignment

11 Pages2657 Words269 Views
   

Added on  2019-10-08

E-Commerce & Marketing Assignment

   Added on 2019-10-08

ShareRelated Documents
Running Head: E-Commerce & MarketingCollabria Financial CreditCards - A Market EntryStrategy-Part 1
E-Commerce & Marketing Assignment_1
2E-Commerce & MarketingTable of ContentsExecutive Summary...................................................................................................................31.Situation Analysis..............................................................................................................3Introduction............................................................................................................................3Market Situation.....................................................................................................................3Macro-environment................................................................................................................4Demographics....................................................................................................................4Economics..........................................................................................................................4Political-Legal....................................................................................................................4Ecological...........................................................................................................................5Socio-Cultural....................................................................................................................5Technological.....................................................................................................................5Competitive Situation.............................................................................................................6Distribution Situation.............................................................................................................62.Opportunities and Issues Analysis.....................................................................................6Strengths and Weaknesses.....................................................................................................6Opportunities and Threats......................................................................................................7Issues Analysis.......................................................................................................................73.Target Market.....................................................................................................................8Segmentation..........................................................................................................................8Positioning..............................................................................................................................84.Objectives...........................................................................................................................8Financial.................................................................................................................................8Marketing...............................................................................................................................8Societal...................................................................................................................................95.References........................................................................................................................10
E-Commerce & Marketing Assignment_2
3E-Commerce & MarketingExecutive SummaryThis report elicits the market analysis and the market entry strategy for Collabria Financial Services Inc. With it’s recently proposed launching of credit card facilities for its credit unionmembers. The Canadian Credit Unions are a form of a financial cooperative in Canada wherethe members are the creators, as well as the stakeholders, borrowers, and depositors of funds in this establishment. The credit unions operate as nonprofit establishments offering several financial services such as banking, consumer and commercial loans, time deposits, guarantees, etc. Collabria Financial Services is now planning to launch the credit card facilities for its credit union members. Therefore, critical analysis has been conducted on the market situation and the several factors playing in the Canadian credit union industry along with the determination of the strengths, weaknesses, opportunities, and threats of the organization in relation to its proposed credit card services. The report also contains a reflection of the target market segment and the objectives that the company wishes to achievethrough its proposed credit card services for the credit union members.1.Situation AnalysisIntroductionCollabria Financial Services Inc. is an organization offering customized payment solutions to the credit unions in Canada for a long period of time. The company has been able to develop effective partnerships and collaborations through dedicated and responsive services to the credit unions in the domain of payment solutions [ CITATION Col19 \l 1033 ]. The professionals working within the organization are dedicated to designing solutions based on the needs of the credit unions and their members. The company using its strong network offers a worthwhile consumer experience to the credit union members. Recently, the management of Collabria has proposed launching of credit card facilities for its credit union members [ CITATION Can19 \l 1033 ].Market SituationThe Canadian credit unions have been functioning under challenging conditions due to the low-interest environment along with the slower GDP growth, high levels of household debt and a considerable degree of unemployment within the economy. This had a negative influence on the business situation in Canada. The most challenging phase of the credit union industry in Canada was in 2016 when the Bank of Canada reduced the overnight rate for stimulating the economy as an ensuing result of commodity price collapses. But after 2016,
E-Commerce & Marketing Assignment_3
4E-Commerce & Marketingthere has been considerable consolidation of the credit union industry in Canada, as increasing external competition from commercial banks and the desire to achieve economies of scale have influenced the credit unions to offer services almost at par with the banks and other competitors in the industry. The revenue generated in the Canadian credit union industry has been around $17 billion in 2018, with an annual growth of 1.5%. The industry currently employs around 65,866 employees across 712 business establishments in this sector[ CITATION IBI182 \l 1033 ].Macro-environmentThe macro-environmental factors impacting the credit union industry in Canada are enumerated as follows:DemographicsThe market demographics of the credit union establishments in Canada consist of the members that are the owners as well as stakeholders of the various credit unions in Canada. the financial services organizations such as Collabria offers several financial services to the credit union organizations, where the members belong to a wide range of demographic characteristics such as age, gender, annual income, nationality, ethnicity, social group, etc. for Collabria, the demographic segment consists of the members of the credit unions to whichthe organization offers comprehensive payment solutions through customized payment systems for each of the credit unions within the country [ CITATION Ame15 \l 1033 ].EconomicsThe economic factors within Canada play a major role in determining the services of the credit unions along with the financial organizations such as Collabria which offer several payment solutions to these credit union organizations [ CITATION NIT16 \l 1033 ]. In 2016, the economic condition of Canada was in a turmoil, but after that, the economy has consolidated and it can be said that the market looks promising for the credit union industry which is a positive factor for Collabria. Political-LegalThe progress of the credit union industry in Canada is impacted by political and legal factors. This is because the political and legal regulations and protocols were undertaken by the government of Canada impact the economy and control the flow of capital and money, whichimpacts the business scenario within the country. Hence, the credit unions are impacted by such decisions. Financial service companies such as Collabria are naturally impacted by such
E-Commerce & Marketing Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Collabria Financial Credit Cards - A Market Entry Strategy-Assignment 2: Marketing Plan
|12
|3133
|479

Identifying Opportunities for Change in Visa Inc Organization
|20
|6251
|248

Case Study on Principles of Management
|9
|1989
|50

Attractiveness of German Fitness Industry for Global Investment
|11
|1004
|212

Data Ethics & Governance - Doc
|8
|2100
|64

Market Analysis of Money Mentors in Alberta, Canada
|24
|4060
|232