Market Analysis General Motors


Added on  2019-09-26

9 Pages1620 Words179 Views
1 Individual Market Analysis General Motors (GM)A study of Situation analysis, segmentation and Marketing mix

2 Table of Content ParticularsPage noCover Page1Executive summary3Situation analysis4Segment Information5-6Marketing mix6Conclusion6Reference7

3Executive SummaryGeneral Motors or GM is known to the world not just it has presence globally but also for its heritage, performance, innovation, technology and growth as well. In the year 1908 September 16, William C. Durant formed this as a holding company which is now become a giant organization. The company has now headquarter in Detroit, Michigan U.S.A. and is trading on NYSE and S&P 100 and 500. The only company which has presence over 6 continents which describes how well they have spread their operation over a century since its inception. As per a source it has now 396 facilities all over the world. Marry T. Barra is now heading the giant as Chairman and CEO. As per Fortune list 2017, it is now ranking at 8th position and 1st among automobile companies.[en.wikipedia.org,2017]As per NASDAQ, the company is expected to grow its earning at a rate of 9.23% annually. It hasbeen successfully operating its business in countries like China and U.S.A where it’s leading the race in consecutive years. As per a source, it has now an employee base of 2, 15,000 across the world. According to the company website, it makes from electric cars to heavy duty full size trucks to serve different customers. Now it has 8 distinctive automobile brands which are Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang. Among those Chevrolet is the

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