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E-communication Interpersona Assignment PDF
10 Pages2671 Words50 Views
Added on 2021-05-31
E-communication Interpersona Assignment PDF
Added on 2021-05-31
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INTERPERSONAL AND E-COMMUNICATION
1 | PageINTERPERSONAL AND E-COMMUNICATIONSocial media has changed the way for business communication as it made communication easy by making use of modern technology. Effective communication with customers helps an organisation to work smoothly. The way of communication has been altered from last 20 years due to the innovation in technology. In 21stcentury communication relies completely on internetand that has increased the overall traffic and profit to the business. In the traditional communication method people were not aware about the advancedtechnologies that enabled them use of online payments and remote communication (Niedermeier, Wang and Zhang, 2016). In today’s scenario every individual is dependent on social media for communication.Modern technologies have changed the way of communication from last few years as it provides faster feedback, internet facility, social media, and online transactions and provides numerous ways to get customers to the business. In the19 century business messagesuse to reach to the audience using magazines, phone calls and TV (Lupton, 2015). Apart fromthat in 19th century only few ways were provided to give a feedback regarding any concern. The ways to provide feedback changed in last 20s as communication has become flexible andsocialized. This has become possible due to use of internet which has empowered small businesses to grow in the market place (Stelzner, 2014). Communication has become flexibleand can happen in back and forth manner. This has helped business to expand their communication as social media provides a way to get connected 24/7 with the customers and provide feedback instantly (Rodriguez, Peterson and Ajjan, 2015). It has impacted the business by enlarging the business network and brining more audience to the business. The business processes are managed electronically that helps the business to work efficiently (Rolls, et. al, 2016). There are several companies which have started online business and sell
2 | PageINTERPERSONAL AND E-COMMUNICATIONfew products online. For example take the case of Amazon that allows customers to have quick glance of all the services, this is possible due to social media platform. Additionally, it has offered a user friendly platform to customers so that they can raise their query regarding any concern and get immediate feedback. This helps in enhancing customer’s loyalty and satisfaction (Lacoste, 2016). Customer satisfaction is the most important point for a business as it helps the business to run smoothly. In case of Amazon it analysis the feedback given by customer so that proper modification can be done and query could be resolved. The reason of success of amazon is social media, as it allow owner to sell their products and services by promoting them (Knox, 2016). Thus in turn it helps in improving the profit revenue of the business. Business communication is very important part for every organisation to work smoothly as it helps the organisation to work effectively by organising campaigns and building inter-personal relationship among the employees (Slideshare,2017). Social media helps in business communication as it allows the owner to focus on the external market. In the research it was found that business communication is effective as it is a two way cycle. Inthe example of Amazon admin can message to customers’ and customers can revert to them by providing them feedback. It is a two way process which helps business to communicate easily. Social media is used to promote the product which can be done through advertisement,email, text messages ad auto responders. Business communication is generally used to reach to end users by showcasing their products and services (Inversini and Masiero, 2014). Business communication is used to connect to other business like amazon is a retail company which use various methods to connect to other retail companies. Amazon use social media to get more customers, post special offers and perform online transactions. Effective business communication helps in development of an organisation as it helps in improving the drawbacks by working on the feedback. Effective communication helps an organisation to
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