Airbnb Report Executive Summary 2022

Airbnb Report 1
AIRBNB REPORT
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Airbnb Report 2
Contents
Contents..................................................................................................................... 2
Executive Summary.......................................................................................................... 3
Introduction.................................................................................................................... 4
Airbnb Case................................................................................................................... 8
Recommendations.......................................................................................................... 11
References................................................................................................................ 14

Airbnb Report 3
Executive Summary.
In management, the aspect of quality is still developing. Consumers in the market will
strive to look for the best quality of services and products to meet their needs. This has called
most organizations to put quality on the forefront as a means of getting more clients. With poor
quality, a firm is most likely to plunge into a loss-making spree, something that is not healthy
business-wise. The quality gurus have identified different aspects of the business that each firm
needs to consider in order to remain competitive. For instance, Dr. Deming attributes a firm’s
competitive advantage to the quality of products and services it offers in the market. Juran on the
other hand expounds on the concepts of quality i.e. quality planning, control and improvement
on the success of a business. These are among the few quality gurus who peg the success of a
firm on the levels of quality of the services provided.
Airbnb Inc., as a firm in the hospitality industry, is being faced with several issues that he
seen most clients shy away from using their services. The issues raised span between amenities
and customer relations. In order to remain competitive, Airbnb needs to immediately look into
and provide solutions to these issues. Benchmarking is the way to go for the firm since the firm
will have the chance to improve the quality of service it offers by comparing it to other related
parties. The most reliable TQM tool to be adopted is customer focus since the customers’
satisfaction is the goal of all organizations and this is only obtained by offering quality services
to the customers.

Airbnb Report 4
Introduction.
The concept of quality management.
As a branch of social sciences, quality management is a discipline that seeks to ensure
that process though which results and benefits are achieved are fit for the purpose they were put
in place as well tally with the needs of all the stakeholders (Gitlow et al., 2008). In a business set
up the major stakeholders, include customers, management, financiers, government and non-
government agencies, etc. To all these stakeholders, the quality of products and services is the
major expectation and in many cases, it is always the profit and sales driver of a firm.
The main drivers of the evolution of quality are the dynamic competitive market, the
rising and changing consumer demands as well as preferences in relation to their level of
incomes. Today most businesses use and embrace the aspect of better quality. Quality
management has evolved from the past, the key participants who ensured that quality
improvement is as it is today are mainly referred to as the quality gurus (Kumar et al., 2016).
Quality gurus were those individuals with reputable and well outlined theoretical trends in the
field of quality. They played key roles in improving the modern-day quality management by
improving on the theories they developed to look into the aspect of quality and quality
management (Neyestani,2017). These theories have immensely contributed to the modern-day
quality management as each of the gurus provided a logical manner of looking into the aspect of
quality management.
These quality gurus included Dr. Edward Deming, Dr. Philip Crosby, Joseph Juren,
among others. According to Dr. Edward Deming, most of the issues faced by organizations are
systemic in nature and the management has the sole aim of improving the systems so as to
improve the efficiency and effectiveness of all their employees (Referenceforbusiness.com,