Analysis of The Educational Industry

Running head: MARKETING ACROSS CULTURES
MARKETING ACROSS CULTURES
Name of the Student
Name of the University
Author Note

MARKETING ACROSS CULTURES1
Executive Summary
The aim or objective of this report will be to outline marketing plan for entry of the UH
Business School into the emerging market of Singapore, with providing proper justifications
related to the market expansion for the given business school. The aim of this assignment will
be to demonstrate the understanding of the process of a global corporation that strategically
manages its marketing operations across global markets and cultures. A report needs to be
prepared where the outline marketing plan for the Hertfordshire Business School, who are
planning to expand their educational services in the region of Singapore with business related
programmes of study. Analysis will be done by using SWOT as well as PESTLE analysis,
along with the 7P’s of marketing. The action plan will also be there in this report, apart from
evaluation and analysis of the educational industry in both the regions of Singapore and the
United Kingdom. A brief conclusion will end this report, where the overall analysis and
findings will be laid.

MARKETING ACROSS CULTURES2
Table of Contents
Introduction................................................................................................................................4
About the Business School.........................................................................................................4
Findings about the Educational Sector in Singapore.................................................................5
SWOT Analysis.........................................................................................................................5
PESTLE Analysis.......................................................................................................................6
Political..................................................................................................................................6
Economic................................................................................................................................6
Social......................................................................................................................................6
Technological.........................................................................................................................7
Legal.......................................................................................................................................7
Environmental........................................................................................................................7
7P’s Analysis..............................................................................................................................8
Product...................................................................................................................................8
Price........................................................................................................................................8
Place.......................................................................................................................................8
Promotion...............................................................................................................................9
People.....................................................................................................................................9
Physical Evidence..................................................................................................................9
Process..................................................................................................................................10
Cultural Differences.................................................................................................................10
Action Plan...............................................................................................................................10

MARKETING ACROSS CULTURES3
Conclusion................................................................................................................................11
References................................................................................................................................12
Appendix..................................................................................................................................13