Factors of Business Environment and Marketing

This essay discusses the importance of the company environment to effective management. The advantages of acting ethically for an organisation include both internal and external factors that affect the company's functions and operations. Additionally, what are the purposes of marketing and how does it differ from selling.

TABLE OF CONTENTS
Introduction........................................................................................................................ 2
Task 01 External Factors and Environmental Impacts
Introduction...............................................................................................................3
Defining external factors that influence business ....................................................................4
PESTLE analysis for business organization ...........................................................................5
The three stages of Crisis............................................................................................................6
The factors which contribute towards environmental damage ................................................7
Measuring and Reducing Environmental Damage ................................................................8
Describing how a lack of care for the environment can impact on business profitability and
reputation ............................................................................................................................9
Task 02 Marketing Booklet
Functions of marketing and how marketing is different from selling ................................10
Marketing plan and objectives .............................................................................................13
Different between external and internal data information .....................................................14
Task 03 Ethics and Culture
Description of the benefits to organization of behaving ethically .........................................15
The effect of organization culture on business organizations .................................................16
References ......................................................................................................................... 17
1

Introduction
The business environment is a crucial component of effective and efficient management.
It encompasses both inner and exterior elements that influence the company's functions and
operations. External environment and external environment are the two components of business
environment. The numerous organizational environments and organizational structures, as well as
their impact, are addressed in this Business Environment Assignment.
2

Task 01- External Factors and Environmental Impacts:
Introduction:
The external environment of an organization refers to the external factors that affect the company's ability to
function.
 Climate
 Technology
 Political
3

Defining external factors that influence business:
Climate:
Climate is a natural factor that has an impact on the environment at all times. The entire supermarket would
have been disorganized as a result of the earthquake. As a result, the supermarket's sales would be affected for a
few days.
Technology:
The systematic application of change in technology is known as technology. Technology isn't static, it's always
changing. Various technologies are used in a supermarket. A change in billing systems will necessitate the
replacement of a specific device.
Political:
The government and its policies constitute the political environment. Changes in government lead to policy
changes. This has an impact on business. Changes in government lead to changes in policies, which in turn lead
to changes in the product, implying that there is a high likelihood of consequences.
4

PESTLE analysis for business organization:
The term PESTLE analysis refers to a deep examination of the macro-environment or the environment as a
whole, and it literally means a bird's eye perspective of the PESTLE analysis business behavior. For
managers and strategy designers, the PESTLE study determines where their market is now and where it is
headed in the future. PESTEL Analysis is a strategic framework used to evaluate a company's external
environment by categorizing opportunities and risks into Political, Economic, Social, Technological,
Environmental, and Legal factors.
Businessmen and entrepreneurs frequently turn to business analysis tools to assist them in making appropriate
decisions for their company. Before embarking on any business venture, the owners frequently have
reservations about the outcome and how it will be received. Pestle analysis is used to find answers to these
questions.
5

It assists an organization in identifying external factors that may have an impact on internal decisions.
Understanding the impact that these external factors can have on an organization makes it easier for
organizations to plan more effectively.PESTLE analysis is a great tool for businesses that can be used for a
variety of purposes. It gives us the potential impact of the six exterior factors on a company. This makes it
easier for organizations to prepare for any problems that may arise as a result of the PESTLE factors.
The three stages of Crisis:
To avoid taking a one-size-fits-all approach to crisis management, an important aspect of effective crisis
communication is dividing the crisis into stages. There are three stages to a crisis:
 Pre-crisis
 Acute-crisis
 Post-crisis
Pre-crisis: The pre-crisis stage is also known as the warning stage, in which a member of the organization
issues a warning. At the initial stage of the crisis, mass communication is usually bypassed, with the crisis
being limited to the higher tiers of the organizational hierarchy.
Acute-crisis: The acute-crisis stage of a crisis occurs when the crisis becomes visible to people outside the
organization. At this point, the crisis management team must be activated. In the case of a small business, this usually
refers to the owner and a few key employees.
Post-crisis: When the crisis has passed the acute-crisis stage and has been contained, it has reached the post-
crisis stage. At this point, the organization is attempting to recoup its losses while also demonstrating to the
community, shareholders, and customers the consequences of the crisis via all-clear alerts and reassurance
messages.
6

The factors which contribute towards environmental damage:
High quantity of Exhaust gases: The massive number of environmentally hazardous gases released by
diverse companies is by far the most significant cause of all types of environmental damage. CO2, S02, and
NH3 are among these gases. Of course, there are a slew of others, but these are the primary causes of ozone
depletion and global warming.
Deforestation: Deforestation is the another factor. Deforestation is a major problem, It reduces the number of
trees, which help to clean the environment, provide oxygen, and influence rain patterns. This is why people
calls tree plantation
Chemical effluents: Effluents are yet another by-product of industries that endanger the environment. The l
leather and tanning industries, as well as the petroleum and chemical manufacturing industries, generate
significant waste products that are discharged directly into nearby streams without treatment, causing river
pollution and harm to aquatic life.
The Population Explosion: The growing population places a strain on the environment, not only in terms
of food and lodging, but also in terms of the amount of waste generated and the environment's ability to
support this growth.
7

Measuring and Reducing Environmental Damage:
Use energy more efficiently: The production of electricity and natural gas generates greenhouse gas
emissions. Installing energy-efficient building systems and equipment can help you save money and reduce your
carbon footprint.
Conserve water: We should reduce the temperature of our water heater and fix any leaks. Reduce the amount
of water used by installing low-flow showerheads and aerated faucets,this is especially effective in lodging and
multi-family facilities.
Ship goods more efficiently: Consider ways to reduce shipping emissions if our company delivers
products. Ground shipments, whether by rail or truck, are generally more fuel-efficient than air shipments. Fewer
full-truck loads will use less fuel than frequent light loads.
8

Describing how a lack of care for the environment can impact on business profitability
and
reputation:
Increased costs: Producing things in an environmentally friendly manner can frequently necessitate more
money up front due to the need for research and investment in new manufacturing technologies.
Time consuming: It might take a long time for a company to become environmentally friendly, especially if it
is a major corporation.
Potential for inaccurate claims: If a company wishes to make claims about its environmental initiatives, it
must ensure that the assertions are true. Inaccurate assertions can be extremely damaging to a company's
reputation.
9

TASK 2- Marketing Booklet
Functions of marketing and how marketing is different from selling:
The work of marketing experts is built on the foundation of marketing functions.
For a marketing team to develop, manage, and execute a successful campaign, each
function contains a set of responsibilities and tasks. There are seven commonly
accepted marketing functions that marketers use to accomplish their goals.
 Promotion
 Selling
 Product management
 Pricing
 Marketing information management
 Financing
 Distribution
10

Promotion: Brand awareness is increased through teaching target audiences about a company's products or
services. It focuses on introducing your brand to potential customers. This marketing function takes many forms,
and marketing professionals personalize each one to a specific product, brand, or target audience.
Selling: Selling is a marketing job that entails engaging with potential customers and following up on sales
leads. Marketing experts must pursue sales leads with tact, since this aids in the development of relationships
with potential clients.
Product Management: Selling is a marketing function that entails communicating with potential
customers and pursuing sales leads. Marketing professionals must pursue sales leads with tact, as this
allows them to build relationships with potential customers.
Pricing: When determining a price for a product, several cost and value factors must be considered. Marketers
should aim to strike a balance between customers' perceptions of a product's value and the actual cost of
producing it.
Marketing Information Management: When we focus on data and information, we can optimize our
marketing strategies. Data such as customer preferences and demographics must be collected and stored. This
data frequently relates directly to our target audience for our products and services.
Financing: Financing is a marketing function that involves obtaining funding for marketing campaigns, either
internally or externally. It's critical for marketing teams to set aside enough money in their annual budget to
improve previous marketing campaigns and stay current on industry trends.
Distribution: The process of transporting your company's products or services to our customers is known as
distribution.
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Marketing plays a significant role in establishing new channels or clients as well as maintaining existing
channels, all of which contribute to increased sales. Selling entails making sales in order to increase a company's
revenue. Despite their differences, the two functions are mutually dependent.
Marketing and selling are both revenue-generating activities. They are so intertwined that many people are
oblivious to the distinction. This is especially true for small businesses, which frequently equate marketing with
selling on purpose due to organizational and resource constraints. However, they are two very different types of
business activities.
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Marketing plan and objectives:
Marketing Plans: A solid marketing strategy can propel our company to new heights. It can assist in
making our business goals a reality by providing our team with direction, deadlines, actionable tactics, and
other resources.
Start with an executive summary: The executive summary is frequently included at the start of a marketing
strategy. It's essentially a synopsis or review of our firm, as well as the major takeaways from the overall
marketing strategy.
State our company’s mission, vision and values: It's a good idea to go over our company's values, vision,
and mission again before we go into all the marketing stuff. This helps to put all of the data in our marketing plan
into context.
Identify the market and competition: The next stage is to do research to support our marketing strategy.
This is frequently accomplished by examining the present market scenario.
Marketing Objectives: It's critical to make sure our goals are well planned at all times. When it comes to
identifying our target, this well-known acronym can help.
Increase Brand Awareness: Increasing brand or product recognition is a fantastic goal to have for our
marketing strategy.
Increase Market Share: We can identify our distinctive position in the market and project where we
want to be after our campaign by looking at other existing brands in our industry.
Launch New Product: Any marketing department faces a distinct set of issues. It takes a lot of work to get the
word out about a brand new product and get people excited about it.
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Different between external and internal data information:
Internal Infromation: Internal information refers to data gathered internally, such as accounts receivable
data, financial statements, and so on. External information, on the other hand, is information received from
outside sources such as competitor business models, consumer credit ratings, and so on. Internal data is
information gathered from within a corporation in order to make operational choices.
External Information: External Information Systems (EIS) are information technology resources and devices
that are personally owned, corporately owned, or located outside of the boundaries of an accredited system.
Neither the operating unit nor the accredited system owner typically has direct control over the application of
required security controls or the evaluation of security control effectiveness of the external system.
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Task 03 Ethics and Culture
Description of the benefits to organization of behaving ethically:
Organizations can gain a lot of benefits by acting ethically. Despite the fact that the
primary constructs of ethical practices are humanity and compassion for stakeholders, they
can benefit corporations in the following ways.
Customers like businesses that are known for their ethical operations. As a result, ethical
violations lower the company's market share, sales, and revenues, and have a negative
impact on the company's bottom line.
Ethics-compliant firms also develop their brand image, and such employer branding aids them in
attracting and retaining the finest individuals, resulting in a long-term competitive advantage. On
the other hand, ethical violations result in a high rate of employee attrition, the hiring of average
performance, and overall cost inefficiencies.
Employees feel compelled to work in ethically compliant firms. Ethical businesses build high-
integrity, social responsibility, and global awareness. All of this reduces stress, attrition, and
dissatisfaction in these firms. As a result of adhering to ethics, businesses create a stress-free work
environment, causing employees to be happier and more productive.
15

The effect of organization culture on business organizations:
Company's culture influences everything from punctuality and tone to contract terms and
employee
benefits. Employees are more likely to feel comfortable, supported, and valued when the
workplace
culture is aligned with their needs. Companies that place a significant emphasis on culture can
weather challenging times and changes in the business environment.
Salesforce prioritizes company culture and has seen phenomenal development throughout its
existence. Salesforce's founder and CEO, Marc Benioff, developed philanthropic cultural values
that
have driven the company for over two decades. All new Salesforce employees volunteer for a
portion
of their first day and are given 56 hours of compensated volunteer time per year. According to
Fortune, this focus on meaning and mission has made Salesforce one of the best places to work in
America, and it hasn't come at the expense of profits: Salesforce's stock price has risen at an annual
rate of nearly 26% on average since its inception.
Satya Nadella, who took over as CEO of Microsoft in 2014, has successfully reformed
Microsoft,
which was once notorious for its ruthless competitiveness under Steve Balmer. He began a
campaign
to improve the company's culture, a process that shifted the focus away from competition and
toward
continual learning.
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