Implementing Strategy: A Critical Review of Mergers and Acquisitions

The assignment discusses the implementation of strategies, specifically merger and acquisition, by companies to achieve success in the market. The case study highlights Kraft's merger with Cadbury, which led to increased market share, economies of scale, and a more famous brand name. The strategy was implemented considering factors such as strategic criteria and fit, identifying targets, transaction and value structure, funding and options, and diligence and definitive terms. The conclusion emphasizes the importance of evaluating and monitoring all areas to identify gaps in the strategy and achieve success.

Final Unit Grade: Pass Merit
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Learning
Outcome Learning
outcome
Assessment
Criteria
In this assessment you will have the
opportunity to present evidence that shows
you are able to:
Task No Evidence
(Page no)
LO1
Understand the
process of
strategic
planning
1.1 explain strategic contexts and terminology
– missions, visions, objectives, goals, core
competencies
1
1.2 review the issues involved in strategic
planning
1
1.3 explain different planning techniques 1
Be able to
formulate a
new strategy
2.1 produce an organisational audit for a given
organisation
2
2.2 carry out an environmental audit for a
given organisation
2
1

LO2
2.3 explain the significance of stakeholder
analysis
2
LO3 Understand
approaches to
strategy
evaluation and
selection
3.1 analyse possible alternative strategies
relating to substantive growth, limited
growth or retrenchment
3
3.2 select an appropriate future strategy for a
given organisation
3
LO4 Understand
how to
implement a
chosen
strategy
4.1 compare the roles and responsibilities for
strategy implementation
4
4.2 evaluate resource requirements to
implement a new strategy for a given
organisation
4
4.3 discuss targets and timescales for
achievement in a given organisation to
monitor a given strategy.
4
Learner
declaration
I certify that the
work submitted for
this assignment is
my own and the
research sources
are fully
acknowledged.
Student signature:
Assessor’s Name
LO Learning
outcome
Assessment Criteria Feedback Assessor’s
Decision
Page
no
LO1
Understand
the process of
strategic
planning
1.1 explain strategic contexts
and terminology – missions,
visions, objectives, goals,
core competencies
2

1.2 review the issues involved
in strategic planning
explain different planning
techniques
LO2
Be able to
formulate a
new strategy
2.1 produce an organisational
audit for a given organisation
2.2 carry out an
environmental audit for a
given organisation
2.3 explain the significance
of stakeholder analysis
LO3 Understand
approaches
to strategy
evaluation
and selection
3.1 analyse possible
alternative strategies relating
to substantive growth,
limited growth or
retrenchment
LO4
Understand
how to
implement a
chosen
strategy
3.2 select an appropriate
future strategy for a given
organization
4.1 compare the roles and
responsibilities for strategy
implementation
4.2 evaluate resource
requirements to implement a
new strategy for a given
organization
4.3 discuss targets and
timescales for achievement
in a given organisation to
monitor a given strategy.
In addition to the above PASS
criteria, this assignment gives you
the opportunity to submit evidence
in order to achieve the following
MERIT and DISTINCTION grades
Grade Descriptor Indicative characteristic/s Contextualization Assessor’s Decision
M1 Identify and apply
strategies to find
An effective approach to study and
research has been applied.
To achieve M1, you will have
conducted thorough research of the
3

appropriate solutions business opportunity using a wide
range of sources. Key recent
developments within the chosen
business area must be examined.
M2 Select / design
and apply appropriate
methods / techniques
A range of methods and techniques have
been applied.
To achieve M2, you will utilise a
range of applicable Marketing and
Business Strategy methods and
techniques
M3 Present and
communicate
appropriate
findings
Communication is appropriate for
familiar and unfamiliar audiences and
appropriate media have been used.
To achieve M3 the work you present
will be done so through appropriate
mediums, clearly appropriate for
both senior management as well as
external investors.
D1 Use critical
reflection to evaluate
own work and justify
valid conclusions
Self-criticism of approach has been made To achieve D1 you will have
conducted an effective critical reflection
and clearly justified your conclusions.
D2 Take
responsibility for
managing and
organising activities
The importance of interdependence has
been recognised and achieved
To achieve D2 you will have
demonstrated a high level of group
cohesiveness and recognition of
each other’s individual contribution
D3 Demonstrate
convergent /lateral /
creative thinking
Innovative and creative thought has
been applied
To achieve D3 students will adopt a
fresh, creative approach to its
understanding of the market and its
application of theoretical models
4

NB: For detailed Feedback
please refer to individual script
annotation
Internal Verification of
Assignment Brief
(Approved / Final Version)
IV Name (print) Date
General Comments/ Action
Plan
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Assessor Signature: Date
Student Agreement:
I understand the feedback
given to me and agree to carry
out the action required by the
dates indicated
Student Signature: Date
Assignment brief
Assignment title Business Strategy
Scenario
Imagine that you have worked as a Strategy consultant
with one major business consultancy firms in London,
for just over three years. As an experienced strategy
consultant you were expected to evaluate the client's
corporate vision and propose environmental analysis,
organisational plans and solutions for a holistic
strategic approach. You have been working with many
clients from retail and finance to governmental
agencies and charities. Your role has been to audit,
and implement new strategic choices for your client’s
companies to create long-term, sustainable growth.
Today, your CEO asked you to deliver a seminar to
new group of newly recruited strategy interns. The
seminar must be brief all interns with business strategy
theory and it’s application to one of your previews
client companies. After the seminar, the CEO required
a comprehensive report, to consider you for a
promotion.
TASK 1 - LO1: Understand the process of
strategic planning
You are required to:
a) Discuss the steps of the Strategic Planning
Process. In this discussion, you should include
definitions and examples for corporate vision,
mission and objectives along with brief
descriptions of the concepts of ‘core
competencies’ and ‘competitive advantage’.
b) The CEO asked you to handout a bespoke
brochure to all interns. Produce a 2-page
informational promotional brochure about
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the role of strategy and issues involved in
Strategic Planning. This brochure should
include brief descriptions of what is meant by
strategic planning and the role of strategy. You
can also illustrate Mintzberg, ‘Five Ps for
Strategy’, two problems in strategic planning
and, two different planning techniques used.
Only two small images can be included. Copy
and paste a screenshots of the 2 pages of the
brochure that you have created either with MS
Word or MS Powerpoint. Also provide a brief
discussion and speaker notes that will
explain the content of the promotional brochure
after you hand it out during the Seminar.
c) Discuss in details, the utility and application of
either the BCG matrix (Boston Consulting
Group) as a growth planning technique OR the
SPACE matrix as a strategic positioning
technique for managers.
(This task provides evidence for Learning Outcome
1, Assessment Criteria 1.1, 1.2, 1.3.)
TASK 2 - LO2: Be able to formulate a new
strategy
You are required to:
a) Explain to the interns how the ANSOFF Matrix
OR the SWOT Analysis has helped you to
carry out an organizational audit for one of your
client companies. You should include a diagram
and detailed examples from any company, in
order to pass this criteria.
b) Discuss with the interns, how your firm would
carry out an environmental audit for one of your
clients by either utilizing the PORTER Five
Forces OR the PESTEL framework. In your
answer you should provide specific examples
from any industry and also include a diagram.
c) The CEO expects you to explain to the interns
the significance of stakeholder analysis, that is
usually carried out for your client companies by
mapping stakeholders using the MENDELOW
Matrix. Select one company and use a
diagram to aid the interns understand how the
Mendelow Matrix is used as a tool for
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stakeholder analysis.
(This task provides evidence for Learning Outcome 2,
Assessment Criteria 2.1, 2.2, 2.3 )
TASK 3 - LO3: Understand approaches to strategy
evaluation and selection
You are required to:
a) During the seminar, one intern asked you to
explain the differences between Vertical
Integration AND Horizontal integration when
used by managers as a substantive growth
strategies. Provide a detailed explanation, with
one company example for each strategy and
also highlight four major differences when
comparing Vertical and Horizontal integration
growth strategies.
b) The CEO asked you to produce a one-page
handout on selecting an appropriate future
strategy for one of your firm’s clients. This
handout should illustrate one future market
entry strategy such as Organic Growth OR
Mergers and Acquisitions (M&A) OR
Strategic Alliances. Your answer should
include an example of one organization that
you would suggest this selected market entry
strategy. FOR THIS POINT MAKE A
BROSHURE
(This task provides evidence for Learning Outcome 3,
Assessment Criteria 3.1, 3.2).
TASK 4 - LO4: Understand how to implement a
chosen strategy
You are required to:
a) Your seminar is on your final day and the
interns are interested in strategy
implementation. Discuss three roles and
responsibilities, and three business
activities that are necessary for proper
implementation of the selected strategy.
Additionally highlight which human, financial
and material resources are indispensable
during strategy implementation.
For the selected strategy in Task 3 b, produce a Gantt
Chart as a proposed timeline for agreed strategy
targets and milestones. You can utilise either MS Excel
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or MS Project and it is expected that you explain all
steps in the implementation of the strategy selected for
Task 3b. (This Task provides evidence for Learning
Outcomes 4, Assessment Criteria 4.1, 4.2, 4.3)
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1.1 explain strategic contexts and terminology – missions, visions, objectives,
goals, core competencies
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INTRODUCTION
Business strategy helps in achieving the organizational objective with the help of resources. It plays a
significant role in making firm sustainable with guiding it in a way to run its operations in a manner that
maximum profits with lowest level of risk and expenses can be gained. Further, report talks about vision,
mission and core competency of firm. It also emphasizes on the strategic planning process and BCG matrix
which helps in analyzing the competitive position in the market.
TASK 1
1a. Discuss the steps of the Strategic Planning Process. In this discussion, you should include definitions and
examples for corporate vision, mission and objectives along with brief descriptions of the concepts of
‘core competencies’ and ‘competitive advantage.
“Strategy means making clear cut choices about how to compete. (Jack welch ),is a commitment to
undertake one set of action rather than another (Oster ,S). Without a strategy the organization is like a ship
without a rudder (Ross and Kami) .Michael Porter said that strategy is a unique position characterized by
distinct set of unique activities that fit driving competitive advantage and sustainability. Strategy is the
direction and scope of an organization over the long term which achieves advantage for the organization
through its configuration of resources within a challenging environment to meet the needs of markets and to
fulfill stakeholder’s expectations” (Johnson and Scholes), managers use the term differently,for example
some include goals and objectives as a part of strategy while other make firm distinctions between
them .”Strategy is a unified, comprehensive, and integrated plan designed to ensure that the basic objectives
of the enterprise are achieved “(Glueck,1980:9). Human nature insists on a definition for every concept. But
the world strategy has long been used implicitly in different ways even if it has traditionally been defined in
only one.
Explicit recognition of multiple definitions can help people to manner through this difficult field .
Henry Mintzberg give Five Ps for strategy :a plan ,ploy(tricks) ,pattern ,position, and perspective. Strategy
include stapes like milestone stapes, resources allocation ,actions ,form and comprehensive master plan (goal
and objective). Strategy is a plan some sort consciously intended course of actions ,a guideline to deal with a
situation .Strategy is a pattern, a pattern in a steam of actions(Mintzberg and Waters,1985). Strategic
Planning Process is a systematic process of forecasting the future business environment and deciding on the
most appropriate goals, objectives and positions for the best exploiting that environment. Organizations need
to develop plans in short, medium and long term to take them forward into the future. Planning is an activity
and also a process, the plan should show your goals for the next couple of years .
1)Mission and vision are the steps for strategic planning process.
We need to revise and adjust all stapes because the environment is always changing and the performance is
not always as expected by us ,the structure can change and new opportunities can come into fruition.
Mission is the reason of existing now,purpose,scope,value and to not be a blank statement.
The missions of an organization is a general expression of the overall purpose of the organization or its
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reason on entry. “
Mission has five characteristics :formulation of objectives,differentiates the company business focus,relevant
to all stakeholders and exciting and inspiring”(Thompson &Martin 2005:70).
A company’s mission is best approached from a customer oriented business definition.
Mission reflects the purpose of an organization including the nature of its business and who the customer
base is .Vision is what an organization would like to achieve or accomplish in the mid to long term ,desired
future state ,the aspiration ,dream for future.Vision is where the organization is headed and what it intends to
be ,brief and memorable ,inspiring and challenging creates excitement,descriptive of an ideal state provides
guidance and identify with the vision .
The vision is in effect a statement of strategic intent that serves to focus specific goals and objectives.
A strategic vision is a roadmap of a company’s future ,the direction it is headed,the business position it
intends to stake out,and the capabilities it plans to develop.
2) Setting objectives are yardsticks for tracking an organizations performance and progress.The purpose of
setting objectives is to convert managerial statements of strategic vision and business mission into specific
performance target.This vision aim can then be broken into objectives ,the objectives set out more
specifically how to achieve the aim,goal.
Setting objectives that require real organizational stretch helps build a firewall against complacent casting
and low grade inprovements in organizational performance
Objectives have to be smart,specific,measurable,achievable,realistic and time.
Objectives are the battle plan,the stepping on the path towards the achievement of my goal.
The hierarchy of objectives are strategic objectives,functional objectives and individual objectives.
This competence develope in a variety of ways:experience,talents and potential,quality of co-ordination
3)Crafting a strategy,a winning strategy needs to be a top priority managerial task in every
organization.Without a strategy we don’t have prescription for doing business.no roadmap to competitive
advantage,we can not pleasing customers or achieving objective.
An organizations strategy consist of the actions and business approaches management employes to achieve
the targeted organizational performance.
A companys actual strategy is something managers must shape and reshape as events transpire outside and
inside the company.
Strategy is both intended and adaptive.
4)Implementing and executing the strategy aim must be to create strong fis between the way things are done
internally to try to execute the strategy and what it will take for the strategy to succeed.
The stronger the methods of implementation fit the strategys requirements,the better the execution and the
better the odds that performance target will be achieved.
The principal aspects of implementing and executing the strategy are: developing budgets,motivating
people,creating a company culture (google),the best practice to have the autorithy towards know who is the
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leader,improving of how the strategy is being executed,bugeting,and policy making.
5)A company’s vision,objectives,strategy and approach to implementation are never final.evaluating
performance,monitoring changes in the surrounding environment and making adjustments are normal
necessary part of the strategic management process.Management duty is to stay on top of the company
situation deciding whether things are going well internally and monitoring outside developments closely.A
good manager needs to do monitoring and evaluating internal and external,internal evaluating the
employes,external change the targets,revise on the bugget,change the policy,personnel changes,work
processes,culture changing efforts.Performance targets may need racing or lowering in light or past
experience and future prospects.Strategy may need to be modified because of shifts in long-term
direction.because new objectives have been set,because some elements are not working well or because of
shifting market conditions are customer preferences. Competitive advantage is something that competitors
can not have.
To develope a sustainable competitive advantage requires customer loyality, a great location,unique
merchandise,proper distribution channels,good vendor relations, a reputation for customer service,and
multiple sources of advantage.
Core competencies is that when you are very good at something,often related to functional level skils,that
serve as a sourse of competitive advantage for a firm over its rivals.
1b)The CEO asked you to handout a bespoke brochure to all interns. Produce a 2-page informational
promotional brochure about the role of strategy and issues involved in Strategic Planning. This brochure
should include brief descriptions of what is meant by strategic planning and the role of strategy. You can
also illustrate Mintzberg, ‘Five Ps for Strategy, two problems in strategic planning and, two different
planning techniques used. Only two small images can be included. Copy and paste a screenshots of the 2
pages of the brochure that you have created either with MS Word or MS Powerpoint. Also provide a brief
discussion and speaker notes that will explain the content of the promotional brochure after you hand it out
during the Seminar.
Strategic planning is a methodical effort to produce important decision and movements and leader
what is an organization to focus to find better strategy for future to expand company’s performance.
Role of strategy is to select decision making coordination advice and is used for motivation and orientation
The role of strategy is to give course on using core competencies and advance sustainable competitive
advantage.
Issues involved in Strategic Planning can be problem with staff when they are not well trained they don’t
have skills so they need more time to learn and they feel to skip time.
Problem can appear when motivation is low due to many factors ,when we have to deliver and the deadline
is close then the stress relationship with staff is concern and they are reactive not proactive.
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1c. Description of BCG matrix as a growth planning technique
BCG matrix is defined as a framework which is created by Boston consulting group to assess the
strategic position of the organization and it’s potential. This model states that firm needs to maintain both
types of high growth and low growth products in order to gain long term value in the market. This model is
created for assisting business in long term strategic planning and helping them to gain growth opportunities
by assessing its product’s portfolio. BCG matrix describes about the four different types of market
conditions. These are as follows:
 Stars: Product which has high market share and high market growth comes under this section.
 Cash cows: Product which has high market share and low market growth is come under the section of
cash cows.
 Dogs: Product is considered in this section which has low market share and low market
 Question marks: Product which has low market share and high market growth comes under this
section.
TASK 2
2a How SWOT analysis helps in analyzing organizational audit
SWOT technique helps in evaluating the internal factors which affects the working of the
organization. This technique is performed by every company to identify the strong factors. As most of the
competitors identify the weak point of the firm and according to that make their strategy. So it is beneficial
for the corporate to identify their weakness and make their strategy to overcome this. It will help in building
competitive advantage. In case of coca cola which is the most popular soft drink brand but still have several
weak and strong points which it should identify to maintain its position in the market.
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Figure 1: swot analysis
(Source: swot analysis, 2015)
Strengths Weaknesses
 Market share of coca cola is huge
 The brand image of the product is very
strong
 It is financially very stable
 It manufactures different flavors in its
soft drink
 It is bad for the health and nowadays
people have become more health
conscious.
 The management system which is
followed in the company is weak
 Due to large expansion there quality of
product has been degraded.
 They have been witnessed with many
legal issues.
Opportunities Threats
 The demand for the soft drink is more
 The target market is very large as it is
drunk by the entire individual
irrespective of their age.
 They can introduce new flavors in the
brand according to the need of the
consumer.
 The biggest competitors are Pepsi
and the juice brand which has
recently launched their healthy
products in the market.
 Major threat is from the government
as because this product harms the
human body, government does not
give license for the new product
easily.
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2b Environment audit for the organization with the help of porter five forces model
Environment audit can be done with the help of porter five forces model. This model helps in
identifying the competitive scenario in which the industries are operating their business. In an organization,
there are many supermarkets which are dealing in the same products and the customer whom they are
serving is also the same. It is important for the company to do competitor analysis to know the intensity of
the competition which they are facing in the present time. Further, after analyzing the competitive market
they can make the strategy which helps them to compete in this competitive market.
Figure 2: Porter 5 Forces Model
(Source: porter 5 forces model, 2015)
 Threat of new entrant- In a firm, the threat of new entrant is high as retail store does not require huge
amount if finance to open the store. The major threat is from the small vendors who open their store
in the locality. To maintain the position in the market it is very essential for the organization to retain
their position in the market.
 Bargaining power of power- The bargaining power is also high as the customer has large number of
options to buy the product. The product which is sold in the market is homogenous and it is not
different from the one which is sold by other vendors. The buyers switching power is high. It is
beneficial for the company to introduce new services so that they can lower the bargaining power of
buyer.
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 Threat of substitute products or services- The threat of substitute product is very low as the products
which is sold by the company is a necessity product so it cannot be substituted with the other
products.
 Bargaining power of supplier- The bargaining power of supplier is high as there are many
competitors so for them t is easy to make clients. But in case Tesco because of the brand image and
the bulk goods, it is difficult for the supplier to lose its client company.
 Rivalry among existing competitors- The rivalry among the competitors is high because the products
are homogenous and they generally make innovation in the services to become superior in the
competitive market.
2c Importance of the stakeholder analysis with the help of Mendelow’s matrix
Stakeholders are the owner of the business. They are included in the decision making of the
organization. But the role and responsibility of every stakeholder is different and they are involved in
different decision making of the company. They are affected by the achievement of the organizational goal
and objectives. With the help of analysis it helps in identifying the need of the stakeholders and also assists
in making strategies which can help in fulfilling the need of them. There are basically internal as well as
external stakeholders. Internal stakeholders are management, employees, owner of the company etc. But the
external stakeholders are government, local body and the large professional bodies. It is very important for
the coca-cola company to identify its stakeholders and do the stakeholders mapping which will help in
identify the relationship between the goals which are made by the organization. Indentifying important stakeholders- There are many stakeholders in the company who are very
important in the organization. The most important one in the company are the customers and the
government. The major decisions are made by keeping in mind these two stakeholders and they are
the one who highly affects the operations of the coca cola company. Power and influence of the stakeholders- Every stakeholder has different power and influence on the
products of the company. Like in case of coca cola the power of the government is to change the
policy of the company according to the interest of the user. Other than this, government influences
the operations which are carried out by them. Consumer can influence the company to modify the
product according to the needs and demands of the user. Determining appropriate project response- The response has to be determined by the company of
each stakeholders of the project is made by the firm. If the response is positive then it can carry out
the project and implement it. Planning the participation of the stakeholders- Every stakeholder has to participate in the different
activities of the company. In the project cycle, employees are the one who participate and make the
strategy for the project. Employee participates at the time when the idea has been given by the
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company owners. They give suggestions ideas and the way the project can be executed. These things
mark their participation in the project. Identification of risk from stakeholder- Company has risk from the government. Most of the things
which create hindrance in the firm are from the government. They are the one who indirectly guides
the operation of the company. In case of coca cola their major hand is in the manufacturing of the
product. The main risk attached to is the government of the country in which it is operating its
business.
 Developing business strategy for building participation- The participation of the stakeholders can be
increased by giving them chance to speak in the meeting and involving them in the decision making
process which are related with the stakeholders. They will keen to participate in the process and their
participation will be increased
TASK 3
3a State the difference between vertical and horizontal integration
Vertical and horizontal integration are very different from each other. It is said that both are
beneficial for the company. Horizontal integration can be categorized as the merger of two companies which
are mainly the competitors and are at the same stage of manufacturing. The successful horizontal integration
is seen in the case of easy jet and the go airlines. Mostly the merger is done because one of the airlines is not
giving more profit and for the other it will be beneficial to merge as one of the competitors will be deducted.
Vertical integration is gaining the power of the suppliers. Like in case of LG, now company is
manufacturing its own products and assembling in their factory. It is also the growth strategy which is used
by the organization.
Vertical integration Horizontal integration
The company gains more control as in LG they are
less dependent on the suppliers.
The control of the organization is distributed as
Easy Jet as well as Go airline will take the decision
regarding the services.
The capital requirement is more Capital requirement is less as compared to vertical
integration.
If the company is successful they it will get higher
profit which is seen in LG.
If the company becomes successful then the profit is
distributed between the two.
Many resources are required by the firm But in this case the resources are plenty as both the
company combine their resources and manufactures
the product.
3b Selecting a entry market strategy for the company
Future market strategy for Cadbury
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TASK 4
4a Roles and responsibility for proper implementation of resources
The roles and responsibility for proper implemented resources are as follows:
Roles
 Allocating the resources
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There are different market strategies which can be adopted by the company to become
successful in the business. The different types of strategies are organic growth, turnaround,
strategic alliances etc. these strategies are adopted by the firm for different purposes. Merger
and acquisition was seen in the case of Kraft and Cadbury. These two organizations merged
because they want to lower down the competition. There are many advantages of merger and
acquisition as in this the market share of the company increases which helps them to cater the
market needs of the target customer.
The main advantage which was witnessed by this merger was the profit became very
high as the cost of the production reduced which gave rise to economies of scale. In this case
Cadbury was more famous than the craft company so for the company it was beneficial and
the loss which was suffering was distributed with the Cadbury. The main advantage which was
seen was that the culture was same in the business as well as the way of operating was also
same which prove beneficial in competing with other brands.

 Forming the team for making the plan
 Communicating the plan to teams members for execution
Responsibilities
 To see whether the resources are allocated properly or not
 Using the upgraded technology and helping the members in operating them
 Evaluating the performance timely.
Business activities Brainstorming- it is done with the group members to identifying problems and developing ideas. Communication-To communicate the information and strategy for implementing the strategy.
Employees, management are included in the communication.
 Outsourcing- In this, the materials are taken from the suppliers for accomplishing the strategy.
Besides this, there are many human and material which are needed by the organization
 Financial resources- capital, Human resource- skilled employees, management etc.
 Material resources- Infrastructure, computer, office.
4b. Gantt chart for the strategy and milestone
ACTIVITY MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8
Post closing
integration
Strategic
criteria &
cultural fit
Identifying
and
evaluating
targets
Valuation
and
transaction
structure
Diligence &
definitive
terms
Funding
and options
and sources
4c. assessing all the step in implementing strategy
Steps for strategy implementation:
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 Post closing integration- Evaluating and monitoring the merger which took place. This will help in
identifying the gap. Strategic criteria and fit- identifying that it will fit the culture of the particular country or not. Identifying and evaluating targets- identifying the target customer of the customer and how to
increase the market share. Transaction and value structure- Identifying the valuation of the company after the strategy and
structure of the transaction.
 Funding as well as sources- It is related with the capital resources which are required by the
company.
CONCLUSION
From this it can be concluded that, there are various strategies which can be used by the organization
for being successful. But the merger and acquisition of Cadbury and craft has proved to be beneficial for
both the organization. With the changing time it is advisable for the company to make different strategy to
become successful in the market. Lastly, it can be inferred that the company should evaluate and monitor all
the areas so that the gaps lacking in the strategy can be identified.
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