E-business for Tesla Motors Executive Summary 2022

Running head: E-BUSINESS
E-business for Tesla Motors
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E-BUSINESS1
Executive Summary
Business from small to large are going digital shifts or are facing digital transformation. With the
development of new business models the companies are undergoing digital innovation. This
helps to compete with other companies and helps to create different market opportunities and
helps to serve their customers in a better way. There are new workloads and new network
requirements that challenges for the businesses. The organization finds difficult to find proper
digital strategies that would help them to work efficiently. Digital innovation helps to make a
rapid change with the help of digital technology and helps to enhance the services, products,
processes as well as traditional models. This report states the digital innovation of Tesla and the
e-commerce strategies that have been carried out in the company to create a benchmark in the
market.

E-BUSINESS2
Table of Contents
Section 1: Introduction....................................................................................................................3
Section 2: Case Background............................................................................................................3
Section 3: Assessment of current situation......................................................................................5
Section 4: Recommendations..........................................................................................................9
References......................................................................................................................................15

E-BUSINESS3
Section 1: Introduction
Digital Innovation is considered as the core of all organization. All the operations that are
carried out in an organization are to be digitalized for making its working process better. Digital
Innovation includes using the digital technology as the applications for improving the processes
of the existing business and increase the workforce efficiency of the organization (Mendix 2020).
Digital Innovation also helps to increase the experience of customer and helps to launch
innovative products as well as business models in the organization.
This report explains the digital innovation that was taken by Tesla Motors Inc. to have
innovation in the cars. This report discusses the digital innovation that Tesla bought to
automobile industry. This report also describes the business model disruption that took place in
Tesla Motors in digital era and the e-business strategies that the company took to increase their
sales production. The change in the automobile manufacturing companies are mentioned in this
report providing recommendation for digital innovation that are to be carried out.
Section 2: Case Background
With popularizing the electric cars in the market, Tesla had become the market leader in
the automobile industry. Due to its digital innovation and the updated technology, Tesla is
considered as lead in the market. When Tesla started making electric cars, no manufactures in
the automobile industry started making it. Thus it gained a high popularity in the market with the
involvement of digital innovation and digital technology.
Tesla Motors Inc. was founded by Martin Eberhard and Marc Tarpenning in the year
2003. The mission statement that Tesla has is that it sells as well as designs high performance
and efficient electric sports cars and does not include any compromises. The cars sold by Tesla