Current State of EZ-Pleeze

Management
EZ-Pleeze

Introduction
• Largest beef as well as chicken product company in the United States of America.
• The company became public in the year 2008 and adopted sustainable corporate practice.
• Values its employees and consider them as an assets.
• EZ-Pleeze possess proper leadership structure, which enable them to expand in the
marketplace.
• Possess a research and development team, which assist them in the selection of the idea
that helps them in the improvement of the service of the corporation in the marketplace.

Current State of EZ-Pleeze
• The company want to become top three producer of both the beef as well as chicken
product seller in the United States of America.
• Currently the company ranked fifth in this industry.
• The company produces value-based products to ensure the steady profit margin in the
process.
• The company also started competing in the grocery retail market.
• The company also invested its money in building the brand image so that they can grab
the domestic market which is critical for the growth of the organization internationally.

Current Strategies of EZ-Pleeze
• The company look after the quality of the product that they are providing to
the consumers.
• Invest in the technology to produce value-based products for the customers.
• The company invest $20 million to provide best quality products.
• This strategy improves the corporation’s market share.
• The company invest more $5 - $7 million for marketing their product on an
annual basis.