Funding Decision Process of Social Economy

Running head: AIRTAME (THE CROWD)
A Funding Decision for AIRTAME Case
Name of the Student:
Name of the University:

AIRTAME (THE CROWD)1
1. Factors made AIRTAME crowdfunding campaign successful
The factors which came crowdfunding campaign a success for AIRTAME such as:
Open sourcing: The method of open source helps in developing the code for creating
AIRTAME. It helps the project team is making improvement over the code as fast as possible
and add extra features to automatic scaling product to get best video resolution.
Market research: The team collected information on earlier campaigns so that it will
be helpful to search patterns of how to get success in crowdfunding. Through market
research, it is concluded that crowdfunding is not easy to perform while watching videos of
crowdfunding campaigns help to learn best practices.
Code development: By the year 2013, the team performed their research and
understood that code has developed in such a way that the software is recorded image from
the computer as well as reproduce it into other screen (Hulsink et al. 2014).
Promotion: The team published a teasing video before campaign on regular basis for
creating publicity about the product. Social media promotion was also done to aware people
about their product and its features. Emails was also used as promotional channel by sending
them to personal contracts (Pinto, Lopes and Matos 2019). Push marketing strategy helped
the business to create exposure to product, customer awareness about product as well as
product demands.
2. AIRTAME raises next round of funding
AIRTAME decided to market their product through strategic focus for target their
market. The funding team is required to search a way to attract their investment. In second
round of funding, the team decided to go for equity based funding (Kim et al. 2018). This
type of funding will allow AIRTAME to create previous crowdfunding experiences as well as
control over their investments. It will give large pool of smaller investors with smaller stake.