Analysis of a Business Trip for a Houston Coffee Shop Start-up

The assignment is a report on a business trip to Houston undertaken by a start-up group to establish a coffee shop. The report details the objectives of the trip, which included finding a suitable location and assessing the financial feasibility of the venture. The team aimed to secure a location within a $10,000 budget, but the high rental costs in Houston necessitated a revised budget. The report also explores the importance of digital marketing for cost-effectiveness. The report recommends focusing on digital marketing and provides insights into the challenges faced and the strategies employed. The report recommends focusing on the marketing of the coffee shop to attract customers. The document is contributed by a student and is available on Desklib, which provides AI-based study tools and resources.

SHORT TRIP REPORT
STUDENT DETAILS
STUDENT DETAILS

SHORT TRIP 1
Introduction
In this report, there will be a discussion about a business trip to Houston, Texas. The
objective of this trip is to set a small coffee shop. This trip was conducted by a start-up group
and 4 people visited on this trip in order to search for a happening place for a coffee shop. In
this report, the activity conducted on this trip includes the search for a place for rent, coffee
setup, government regulations of the state, etc.
Discussion
The main motive of this trip is to incorporate a basic coffee shop set up in a
happening location with fascinating marketing ideas to attract youngsters. This is the start-up
business idea and all the things including rent of the premises, travel expenses, coffee
machine, expenses on marketing, etc. should all be conducted in the prescribed budget of
$10,000. However, by analysing suitable locations it is conducted that the rent of the
premises is high in Houston. As, minimum rent for 100sq ft shop starts from $1500 excluding
electricity. At the end of the trip, it is analysed that the group has to increase its budget by
$1000 to $1500 in order to conduct operations in an effective and efficient way (Kingsnorth,
2019). Apart from this, marketing of the company can incur minimum expenses if start-up
put their complete focus on the norms of digital marketing instead of marketing through
pamphlets or hoardings or television promotion (Chaffey & Ellis-Chadwick, 2019).
Conclusion
It is concluded that the rent of the premises will incur major expenses and the start-up group
should focus on digital marketing promotion.
Recommendations
It is recommended that at the initial stage, the group should create fascinating offers
to attract customers in an effective and efficient way.

SHORT TRIP 2
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. UK: Pearson.
Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online
marketing. London: Kogan Page Publishers.