Educational Psychology in Practice

Running Head: PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Plan Market Research: D. A. Garden Supplies
Name of the Student:
Name of the University:
Author Note:

1PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Executive Summary
The report focuses on the market research of D. A. Garden Supplies which enable them to
understand the need of the market research and how it can enable the company to grow in the
market. The study incurs the idea regarding the issue that the company face along with the
consultancy process that have been done by the company. The study also focuses on the
proposed research as well as project scopes along with the finalization of the project scope.
Lastly, the study focuses on the market reaching plan, approval of the plan and a concrete
conclusion why it is essential for the company in the expansion process.

2PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Table of Contents
Introduction................................................................................................................................3
Issues at Workplace....................................................................................................................3
Consultation Process..................................................................................................................4
Proposed Research.....................................................................................................................4
Project Scope..............................................................................................................................4
Finalizing the Project Scope.......................................................................................................5
Market Research Plan................................................................................................................5
Approved Research Plan............................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

3PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Introduction
Market research enable the company to develop a plan which will assist them to
achieve what they are intending to accomplish from the market. These is essential factor that
the company should focus on so that they can identify the problem that might arise in the
marketplace (McNulty 2013). The research will help the company to analyze the problem so
that they can adopt the strategy which will help them to expand in the market and lure the
customers from it. These is necessary for every organization who is willing to expand in the
market.
D. A. Garden Supplies are operating in the nursery and garden supplies industry along
with the landscaping and café trade in the market, so it is vital for the company with the help
of the market research company to conduct a research. These will assist the company to
understand the needs and wants of the consumers in the marketplace, which will help them to
expand in the market by providing better quality products and service to the customers.
Issues at Workplace
The main problem that is being faced by D. A. Garden Supplies is that they are facing
a problem in revenue generation in the core business, which is nursery and garden supplies
from where the company started. These is the main reason the net profit of the company is
suffering in the market in spite of making gross profit. In the last two years the sales of the
nursery dropped by 5% which is huge loss that the company is suffering as it contributes to
41% of the total profit that the company is earning. On the other hand, the company is also
facing problem in garden supplies by 5%, which is also a great amount of loss as this
business contributes 35% of the total revenue that is being earned by the company. Therefore,
it can be said that the company suffers a huge amount of loss in the market.

4PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Consultation Process
D. A. Garden Supplies contact the market research company who will provide
information regarding the market trend and the financial standing of the company in the
marketplace. The consultation will provide facts and figures to the company for which they
are able to address the problem by implementing the strategy in an effective way possible.
These will assist the company to grow in the market and to obtain what they are willing to
achieve from it. When the company consulted the market research company they want them
to conduct a survey for the primary data, which will be beneficial for them to improve the
garden supplies and nursery where they are suffering loss. The consultation was done
effectively which enable the company to gather information which will benefit them in the
coming years.
Proposed Research
The company is able to identify the problem which they are facing in the nursery and
in garden supplies business as the industry is saturated and that is the main reason there are
alternatives in the market. The market research will enable the company to understand who
the leading company in the industry are so that they can follow their model and can frame
their own business model. These will make the company effective in the market and help
them to resolve the problem. The research will assist the company with the figures and data
which are primary in nature and enable the company to adopt the strategy accordingly in the
market. The planning and performance can only be enhance if the company possess the
figures in the market.

5PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Project Scope
The company need gardener who will work full time along with the cashier who will
look after the finance of the company. The company also need to hire an accountant who will
maintain the accounts of the company. The company also need to hire cook for the café as
well as employee for the landscaping. These are the human resources which is being required
by the company along with the other resources namely financial and physical resources. The
company possess some of the resources but need to acquire more to be effective in the
marketplace.
The company need to conduct PESTLE analysis of the market so that they can
understand what are the laws that the company need to follow in the industry. The research
need to be done in the place where the nursery as well as the external café is located along
with the place where they want to expand. The research will be conducted as per surveys
through promotional activity in the market so as to attract the respondents. The sample size
need to be more than 200 respondents as that will provide concrete information. The
company need to take real-time documentation so that the figures can be calculated instantly
for the company to evaluate and adopt the strategy accordingly.
Finalizing the Project Scope
The company requires this research so that they can understand the taste and
preference of the consumers in the market and enable them to take up the strategy
accordingly. The owner of the company is happy with the methodology to gather the
information along with the facts and figures, which enable them to grow in the marketplace
and to accomplish what they want to achieve from the market. The research will provide a
direction in the adaptation of the strategy in the market and help them grow in the process.

6PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
Market Research Plan
The issue that the company is facing is in revenue generation and operate successfully
in the market in regard to the nursery and garden supplies, which is the core business of D. A.
Garden Supplies. The research will provide a concrete information regarding the market and
consumers mind set, which will be enable the company to adopt an effective strategy. The
finalize project will help the company to expand in the market and to lure the customers even
in the core business. The research will be based on both the primary data through survey as
well as from the secondary data. Both primary and secondary data is essential for the growth
of the company.
These combination will enable the company to plan according to the consumer and
market behaviour. The data collection method is effective and provide concrete information.
The company need to collect data of more than 200 respondents which will provide an
overview of the marketplace. The data is then processed on real-time data processing method
to evaluate the data accurately. The report that will be generated will make the company to
achieve the target which is feasible in the process. The company possess a week time to do
the research and provide results so that in the next month the company is able to make profit
in all the business.
Approved Research Plan
The plan that have been done by the owner of D. A. Garden Supplies as the research
will provide them with the concrete result to adopt a strategy which will be helpful for them
to expand in the market and to attract the customers in the process. These is essential for the
company to understand so that they can improve the business condition of nursery as well as
garden supplies. These two is suffering loss in the market and that is the main reason the
condition need to be improved by the company. On the other hand, the research will also

7PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
enable the company to understand the penetration of the company in the market where they
are actually gaining profit. Therefore, this will enable the company to expand in the market
and to achieve the success in the process.
Conclusion
In the end, it can be inferred that the company is able to expand in the market if the
company focuses on the research statistics that will be gained by the company with the
research. These is essential for the growth of the company in the market and to lure the
customers in the process so that they can gain popularity in the market and can become
successful in the process. Therefore, it is crucial for the company to conduct the research with
the help of the consultancy in the market.

8PLAN MARKET RESEARCH: D. A. GARDEN SUPPLIES
References
Dettmer, P., Knackendoffel, A. and Thurston, L.P., 2013. Collaboration, consultation, and
teamwork for students with special needs. New York: Pearson.
Elwyn, G., Durand, M.A., Song, J., Aarts, J., Barr, P.J., Berger, Z., Cochran, N., Frosch, D.,
Galasiński, D., Gulbrandsen, P. and Han, P.K., 2017. A three-talk model for shared decision
making: multistage consultation process. bmj, 359, p.j4891.
McNulty, T., 2013. Art market research: a guide to methods and sources. McFarland.
Noell, G.H., 2014. Research examining the relationships among consultation process,
treatment integrity, and outcomes. In Handbook of research in school consultation (pp. 335-
354). Routledge.
Nolan, A. and Moreland, N., 2014. The process of psychological consultation. Educational
Psychology in Practice, 30(1), pp.63-77.