Facebook leads in providing various benefits

RUNNING HEAD: BUSINESS COMMUNICATION 0
“FACEBOOK”

BUSINESS COMMUNICATION 1
Facebook leads in providing various benefits to the organization that is it increases the
capability of the organization to transmit the messages to their target audience (Schivinski &
Dabrowski, 2015). It also supports in increasing the reputation of the organization because of
promoting the products in Facebook and spreading awareness to increase the knowledge
regarding the products and services. In this essay, discussion is made on the “Financial benefits
of Facebook in organization context” argument.
Facebook provides various financial benefits to the organization it is because of reaching
billion number of users, it is because through this organization can contact various number of
investors and customers. This result in increasing profits and revenue of the organization as well
as organization also increase the capability to gain competitive advantage. The reputation of the
company also increases by adopting Facebook while communicating with the stakeholders it is
because through this organization focuses on collecting the e-mails from the Facebook fans
(Duffett, 2015). This is done to increase connection and contact with the other communities’
members outside the Facebook. Further, in internal environment, it increases involvement ad
participation of all the team members because of selecting the specific method of decision
making. This supports in making adequate decision making by including all the members in
organization and also help the organization to reduce the cost because of decreasing the wastage
and other expenses in the company (Schivinski & Dabrowski, 2015).
The Facebook help the company in increasing their brand reputation through which it
become the effective tool of the organization because of impacting the financial growth of the
organization in highly positive manner (Karabulut, 2013). This leads in reducing the marketing
cost of the organization because of promoting the product with good content so that more
customers gets attracted towards the product and more knowledge. Through this more awareness
is spread among the consumers can increase the capability of the individual to invest in research
and development so that efficiency will be maintained in the company. It can provide various
other benefits to the company that is it results in increasing brand loyalty by developing better
image in the eyes of the customers (Bonsón & Ratkai, 2013). It is because the reputation is
increased by increasing loyalty among the customers towards the organization by getting more
information about the products. This leads in raising the support with the other financial
institutions to increase the activities in the organization to sustain in competitive environment.