Global marketing and advertising

DIGITAL STRATEGY –
PLATFORM WARS
STUDENT DETAILS
STUDENT DETAILS

DIGITAL STRATEGY 1

DIGITAL STRATEGY 2
Contents
Introduction................................................................................................................................2
Overcoming from chicken-egg dilemma...................................................................................2
Chicken egg-strategy platform...............................................................................................2
Should start with the collaboration of restaurants..................................................................2
This strategy is different from the norm....................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5