Grouping Of Big Data Docx.

Running head: BIG DATA
BIG DATA
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BIG DATA1
Executive Summary
The big data is the grouping of the structured, semi-structured also unstructured data
composed by the organization that can mine for the data also used in the predictive
modelling, machine learning projects and other applications of advanced analytics. It can also
analyze for the visions which lead to better decisions also for the moves of strategic business.
The telecom company Telstra adopts the big data for storing the feedback of the customer to
verify and after that rectify the issues of the product and also mark down the positive and
negative sides of the discussed product. The company uses the BDBMMI or Big Data
Business Model Maturity Index and follows its five phases for utilizing Big Data analytics.
This company selected the Hadoop MapReduce methods. Also, the key challenges for using
big data analytics are discussed in this project.

BIG DATA2
Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1. Overview of business......................................................................................................3
2.2. Key initiative overview...................................................................................................4
2.3. Aims................................................................................................................................5
2.4. Application to Big Data Business Model Maturity Index...............................................6
2.5. Data Sources..................................................................................................................10
2.6. Key challenges facing data plan....................................................................................10
ii) Paying loads of money....................................................................................................11
iv) Troubles of upscaling.....................................................................................................11
3. Conclusion............................................................................................................................11
4. References............................................................................................................................12
5. Appendix..............................................................................................................................14

BIG DATA3
1. Introduction
The term Big Data states the huge amount of the information or data both the
structured also unstructured, which overcomes the business on the base of the day today. The
amount of data does not matter, what any organization does with this data is important
(Bhadani and Jothimani 2016). The big data can analyze for visions which lead to better
decisions also for the moves of strategic business. The organizations collect the data from
several sources such as transactions of the business, smart or IoT devices, videos, social
media, equipment of industry and many more. Big data is important for enabling cost
decreases, time decreases, and development of fresh product also making smart decisions
(Vidgen, Shaw and Grant 2017). In this project, the Telstra Company is used for analysis and
design planning of the big data. In the discussion part, the overview of this company, the key
initiative of this company, their aims is described. From where they have collected the data
and also design a plan for this organization to collect the big data. Also, the key challenges of
this proposed structure are discussed briefly. There is also discussed the application to the big
data business model maturity index.
2. Discussion
In this section, the overview and design plan of the big data of the company named
Telstra are discussed.
2.1. Overview of business
Telstra is the foremost telecommunication also technology organization in Australia.
It is proposing the full range of the services of communication also challenging in all the
telecommunications market. In Australia, this company provides 18.3 million services of
selling mobile device, 3.7 million services of selling static bundles also individual data and
1.4 million services of the retail static standalone voice (Zhou et al. 2014). They build content