Human Resource Development Marketing

Strategic plan
(Baazu Air)
Date: 8-04-2020

Company name: Baazu Airlines
Student names:
Student numbers:

Introduction
The report presents strategic plan of Baazu Air
Vision, mission and values are discussed in detail
Industry analysis is carried using Porter’s five
force model
Company’s internal capabilities are discussed
Performance results are discussed while
diagnosing critical incident
Generic business strategy helps in achieving
performance objectives (Palladan & Adamu 2018).
Future plans are presented

Vision
Vision and mission statements are prepared
to achieve performance objectives (Floyd &
Wooldridge 2015).
Baazu air focuses on becoming leading
carrier in the airline industry
Mission of the organization is to offer best
services to customers

Values
Value ethics are considered in Baazo Air
Customer satisfaction is the prime value
(Vitkauskaite 2017).
High quality in-flight services
Prompt logistics

CSR stance
Continuous focus on corporate social
responsibility
Considering community development
Business objectives are linked while
providing benefit to customers