I also investigated that in New Zealand

RUNNING HEAD: MARKETING MANAGEMENT 0
MARKETING

MARKETING MANAGEMENT 1
Executive Summary
Marketing management refers to the approach which supports the organization to
persuade large number of customers to buy product or services. The objective of the paper is to
understand the key issues involved in marketing of outdated denim jeans. The analysis is done
through investigating the overall information revealed in the article. The investigation describes
that overstocking, more expenditure etc are the problems which is faced by the organization
while promoting the products or services. The issues are important to overcome because this
helps the organization to gain competitive advantage.

MARKETING MANAGEMENT 2
Table of Contents
Introduction......................................................................................................................................2
Key Issues........................................................................................................................................2
Explanations of issues importance...................................................................................................3
Implication of issues from marketing perspective...........................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5