Implementation of CSR concept

Running head: HINDUSTAN UNILEVER LTD
HINDUSTAN UNILEVER LTD.
Name of the Student
Name of the University
Author note

HINDUSTAN UNILEVER LTD.1
Executive summary
Ethics has been an integral part of success for any organization be it small or a multi-national.
In the same way, when an organization involves in CSR activities, it results in adapting more
flexibility of performance and also helps the organization to pay back something. This report
insights about the multi-national organization that is Hindustan Unilever Ltd. and also
discusses about the ethics and the CSR activities the organization is involved in and how
these have contributed to the success of the organization.

HINDUSTAN UNILEVER LTD.2
Table of Contents
INTRODUCTION......................................................................................................................3
BUSINESS ETHICS OF HINDUSTAN UNILEVER LTD.:....................................................3
DEFINITION:........................................................................................................................3
ETHICS FOLLOWED BY HINDUSTAN UNILEVER LTD.:............................................4
CSR ACTIVITIES BY HINDUSTAN UNILEVER LTD.:......................................................4
DEFINITION:........................................................................................................................4
CSR ACTIVITIES BY HINDUSTAN UNILEVER LTD.:..................................................5
EVALUATION OF ETHICS:....................................................................................................6
EVALUATION OF CSR ACTIVITIES:...................................................................................7
ETHICAL ISSUES IN HINDUSTAN UNILEVER LTD.:.......................................................8
DECISION MAKING MODEL:...........................................................................................9
STAKE HOLDERS THEORY:.............................................................................................9
CONCLUSION..........................................................................................................................9
REFERENCES:........................................................................................................................10

HINDUSTAN UNILEVER LTD.3
INTRODUCTION
HUL popularly known as Hindustan Unilever Ltd.is a marketing leader in India.
HINDUSTAN UNILEVER LTD. is a British-Dutch organization that is head quartered in
Mumbai, India. In market, there are more than 100 brands that the organization has produced
serving both domestic and international markets. HINDUSTAN UNILEVER LTD. was
founded in the year 1933 by Lever Brothers and was earlier known as Lever Brothers India
Ltd. The organization has a very good hold on the FMCG that is Fast Moving Consumer
Goods in the market and has a very deep assortments of products. There are four major
segments that the organization deals with which includes products such as home care,
personal care, foods and refreshments. HINDUSTAN UNILEVER LTD. believes at
conducting their operations with honesty, openness and integrity (Hindustan Unilever
Limited, 2020). The networking of the organization is very strong and it has also announced
its partnership with internet.org in order to understand the situation of how internet can be
used even in remote areas which would help the company to acquire more customers.
This report discusses about the business ethics and the several CSR activities that the
company have been doing for the welfare of the society and then analyzing the ethics and
issues related to ethics based on the ethical principles.
BUSINESS ETHICS OF HINDUSTAN UNILEVER LTD.:
DEFINITION:
The appropriate implementation of the rules and regulations as well as the policies is
referred as business ethics. It can also be defined as a system that has a set of moral principles
and rules that is conducted and applied to a business (Crane et al. 2019). Business ethics also
helps in building a base or a foundation for ethical behavior in organization. This also helps
in improving the confidence of the customers who are dependent on the price and quality of