Increasing demand for affordable housing services

MARKETING
Westpac

INTRODUCTION
 The intent of this presentation is to discuss
regarding the insurance services offered by
Westpac Back of Australia.
 The presentation is comprised brief information
related to service like competitive background,
environment scanning, and market segmentation
related to the bank.

OVERVIEW OF SERVICE
 Westpac Banking Corporation is generally called
as Westpac, under the banking and financial
service of Australia with headquarters in the
Sydney. The bank was established in 1817
(Westpac Banking Corporation, 2019).
 The services delivered by the bank are consumer
banking, investment management, insurance and
finance, credit cards, mortgages, private equity,
corporate banking, private equity, and global
wealth management (Westpac Banking
Corporation, 2018).

COMPETITIVE INFORMATION
 Westpac Insurance service deals with intense
competition in the Banking and Finance Industry
of Australia due to presence of number of key
players in the market such as Commonwealth
Bank, National Australian Bank, and Australia
and New Zealand Banking Group (Nasdaq, 2018).
 All these players offer range of insurance services
to their client and compete in terms of interest
rate, additional benefits, etc.