Inter-Organizational Relationships

Running Head: E-BUSINESS STRATEGY OF NIKE
E-Business Strategy of Nike
Name of the Student:
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E-BUSINESS STRATEGY OF NIKE1
Introduction
The following report is based on a brief study about the organization Nike where the
key objective of the report is to understand the impact of digital technology in the respective
organization under all aspects. The other part of the report is based and is related to certain
factors that are associated with the system of reintermediation and disintermediation factors
that are associated with the respective industry the organization currently operates. Along
with this identifying the core major implications that are related to the particular industry the
organization is operating is considered to be the key major part of the report. The other part
of the report consist of certain recommendation measures that clearly demonstrates the
systematic usage of social media and social commerce that is required to be adopted within
the organization in order to maintain better system of competitive advantage and
sustainability in the future.
Overview of the Selected Firm
As compared to the functional aspects that are associated with the respective
organization Nike in international market, it is a stated part that the brand Nike is considered
to be Americas famous Multinational Corporation which operates under different business
segments that are associated with manufacturing, design, development and marketing
operation based on international markets. According to the online market operations that are
associated with the respective company, there major emphasis in order to bring customer base
in the market is through the process of making the best use of social media applications such
as instagram and Facebook.
This helps the organization to reach the target market customers through the system of
adopting advanced competitive strategies in their market functioning’s. The offline market

E-BUSINESS STRATEGY OF NIKE2
strategy of the organization is to consider beneficial factors that are related to the customers
which they believe to be their core area of importance, customer satisfaction is considered to
be the key objective of the organization in the international market to remain more unique
and innovative compared to market performance of their competitors. Nike operates in the
international market under two major forms that are associated with the system of business to
business to business to market strategies, where they are considered to be the most successful
organization in the global market which makes the adaptive usage of social media platforms
for their key success factor in business operations.
The generic market strategy of the organization is associated with the system of
gaining better mode of competitive advantage under certain factors that are related to cost
factor of the company in the market. The core major strategy adopted by the company under
the system of their generic strategy is through the process of minimizing the cost of
production in order to bring strong control over certain factors that are related to profitability
and selling price of the respective organization in the market.
Business Model Canvas of Nike
Key partnerships
 Material
providers
 Contract
manufacturers
 Brands
portfolio (Nike
brand,
Key activities
 Marketing
through
offline and
offline
platforms
 Sponsoring in
different sport
Value propositions
 Nike focuses
on culture of
intervention
 The
company
introduces
the products
Customer
relationships
 Sustainable
innovation
strategy is
being followed
 24hrs
customer
Customer
segments
Demographic
segment
(Middle clas
and lowe
middle clas
people)

E-BUSINESS STRATEGY OF NIKE3
Converse and
Hurley)
 3D printing
partnership
with HP
designs
 Payment
providers
 Retail accounts
events
 Distribution
and logistics
through
ecommerce
and offline
platforms
 Accessories
and services
for solving
problems for
the new
generations.
 In order to
improve
athletic
performance
technological
innovation
has been
introduced.
 Eco-friendly
products
have been
launched
 Unique
personalized
concept is
being
followed by
the company.
service is
being provided
by the
company
 The company
has
contributed in
different
community
development
activities
 Assuring
standard
quality of
product using
the recycled
materials the
company has
established its
strong image
in the fashion
sector.
 Gift cards for
the loyal
customers
Age grou
(15-50)
Gender (mal
and femal
both)
Psychographi
segment
(people wh
are fond o
innovation
and
Sports lovers)
Geographic
segment
(mostly th
urban area)