International Marketing Article 2022

Running head: INTERNATIONAL MARKETING
International Marketing
Name of the Student:
Name of the University:
Author’s Note:

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INTERNATIONAL MARKETING
Table of Contents
Marketing Recommendations -..................................................................................................2
Key Findings:.........................................................................................................................2
Market Entry Strategy:...........................................................................................................2
Marketing Mix Strategy:........................................................................................................3
1. Product.........................................................................................................................3
2. Price.............................................................................................................................3
3. Place............................................................................................................................4
4. Promotion....................................................................................................................4
Reference List:.......................................................................................................................5

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INTERNATIONAL MARKETING
Marketing Recommendations -
Key Findings:
The major finding from the environmental scan of the factors that impact the
organizational growth and development in the overseas market is that the company, Ola
Cabs, is planning to expand its services in new avenues. In addition to this, the company
should also plan to diversify its reach in other sectors like Uber Inc (Panigrahi, Shahi &
Rathore, 2018). Taking into consideration the fact that Ola Cabs is an organization that
directly caters to the needs and wants of its customers, it should keep in mind their issues as
well, for instance, customers often complain about the high surge prices or the high peak hour
changes in the fares of the cab (Pandya, Rungta & Iyer, 2017). This issue is one of the most
prevalent issues, and to address this, the company plans to implement a new market entry as
well as market mix strategy.
Market Entry Strategy:
Having observed that the company does not have any major players in the country, it
would have a competitive advantage (Pandya, Rungta & Iyer, 2017). After the company had
a trial service in the country, it seemed that there was a positive response for Taxify cab
business (trial launch) (Kowsalya, 2018). The market strategy plan for the company has been
developed for the next three years to get a better insight about its performance and feedback
in Amsterdam. The drivers that will be designated for the ride should also have experience in
their job and to make the rider’s experience better, they would be allowed to provide a
feedback about their driver.
Marketing Mix Strategy:
Managing as well developing a successful start-up is filled with challenges such as
keeping the employees as well as the investors happy, to constantly growing and improving