Introduction to Management Name

Running head: MANAGEMENT
Introduction to Management
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The aim of the report is to provide a detailed insight into Tesla Motors, an organization known
for its advanced electric cars. The report sheds a light on the strategic goals of the company and
the initiatives it undertakes in reaching. The report also focuses on corporate social responsibility
(CSR) and the various initiatives undertaken by Tesla. There is also a discussion about the
innovation that Tesla undertaken along with a mention of few of its products.

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Table of Contents
1. Introduction:................................................................................................................................3
2. Strategic Goal of Tesla Motor:....................................................................................................3
3. Corporate Social Responsibility (CSR).......................................................................................6
4. Innovation:...................................................................................................................................8
5. Conclusion:..................................................................................................................................9
References......................................................................................................................................11

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1. Introduction:
The report provides an overview of Tesla Motors. The company has been found in the
year 2003 by Elon Musk, Marc Tapenning Martin Eberhard and had its headquarters in
California. Tesla Motors has been the designer and manufacturer of advanced electric powered
trains in the world (tesla.com, 2020). The company has never compromised on innovation,
performance, appeal nor did it ever compromise its commitment towards hiring and
development. Tesla Motors preferred to work in smaller focused teams that are efficient and
agile. The company has faster pace, a stimulating work ambience, innovative means and limited
structure. Tesla Motors is also known for its production plants and multiple assembly. The year
2008 has been remarkable as the company launched Roadster which was a battery operated
electric sports car. The Roadster has been the first electric car known for using Lithium ion
battery and travelled over 200 miles. The year 2010 also holds some importance since it is the
year when Tesla registered for IPO. It was also the year when the company bought the General
Motor (GM) factory and signed a deal to cooperate in the development of electric vehicle. The
report here focuses on identifying the strategic goals of Tesla Motors. The report also provided
an insight into corporate social responsibility and the initiatives undertaken by Tesla. Further, the
report also discusses the innovation aspect of Tesla by focusing on its various innovation in
detail.
2. Strategic Goal of Tesla Motor:
Tesla Motors looks forward to selling and designing super-efficient, high performance
electric car (Bohnsack, Pinkse & Kolk, 2014). The cars produced not only represent style and
acceleration but it remains integrated with advanced technologies that makes them one of the
quickest as well as energy efficient car on planet. Tesla Motor has put across the best blend of