It is because article shows that customers

RUNNING HEAD: MARKETING 0
MARKETING
MANAGEMENT

MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Summary of Key Issues...................................................................................................................2
Importance of Key Issues................................................................................................................3
Implications of Issues......................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

MARKETING 2
Introduction
Marketing is considered the action or business of promoting as well as selling the
products or services which also includes market research and advertising. The organization
adopts several strategies for advertising the latest fashion products because consumer preferences
changes overtime (Katsikeas, Morgan, Leonidou, & Hult, 2016). In this report, “How brands are
capitalizing on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion” article is
selected which is written by Brittney Rigby in the year 2017. The reflective analysis is made on
finding issues in the article. The importance of issues and implications from marketing
perspectives is also analyzed.
Summary of Key Issues
In my perspective, the major issues which describes in the articles includes expending the
similar which company earned by selling trending products and services to the customers. The
sales of jeans raises by 958% as well as sales of this is also increased in weeks due to latest
Fashion that is it is raise by 1000% but same amount is spend by the company in hiring new
competent employees for the organization (Rigby, 2019). I investigated that the other issue is
also being overstocked when the new style is launched it is difficult for the company to stores the
products and services. It is because article shows that customers are want to be the part of the
change. Therefore, fashion trend is become the most important factor nowadays due to look
different and for this companies tries to increase the brand image by developing beautiful
clothing. For this organization also find major challenge to decide the expenditure which is going
to be spend on research and development to understand the needs and requirements of the
consumers (Rigby, 2019).
I also believe that articles also show some other issues while increasing the brand image
and launching the latest fashion in the market. It includes that creating the values and
philosophies for maintaining sustainability for this it become difficult for the organization to
select sustainable community as well as materials (Rigby, 2019). Therefore it also become
important problem because sustainability and values are different for different consumers due to
differences in the culture, philosophies etc. For example, Outland denim jeans are label with