Japan And Its Market Expansion

Running head: CASE STUDY ANALYSIS 1
Case Study Analysis of P&G Japan

CASE STUDY ANALYSIS 2
Executive Summary
The following report deals with the analysis of the case study of the P&G Japan and its market
expansion with SK-II product which is a prestige skincare line from Japan. The report has
highlighted the major problems that the company faced and the associated issues while operating
in Japan and proposing its expansion in the China and European market. The report has also
provided with relevant solutions and highlighted the most suitable strategies for the organization.
Relevant recommendations have been provided along with credible resources.

CASE STUDY ANALYSIS 3
Table of Contents
Introduction......................................................................................................................................4
Problem(s) in the scenario...............................................................................................................4
Key Issues........................................................................................................................................4
Alternative Solutions to the problems.............................................................................................5
Advantages and Disadvantages of the possible solutions................................................................5
Selection of appropriate solution.....................................................................................................5
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7