MARKETING COMMUNICATION MIX EXECUTIVE

RUNNING HEAD: MANAGEMENT 0
MARKETING COMMUNICATION MIX

MANAGEMENT 1
Executive Summary
Communication mix support in transmitting accurate message about the product to the correct
consumers at particular point of time. The purpose of the report is to investigate the strategies of
communication used by organization for promoting Lenovo ideapad 330. From the investigation
it is revealed that organization adopt sales promotion, advertsing strategy to spread awareness.
Therefore, evaluation also revealed that organization also suffered from various other problems
such as increasing cost and expectations of the consumers. Due to this organization can use
strategy of targeting the specific group with segmentation, rephrase the communication policies
etc.

MANAGEMENT 2
Table of Contents
Introduction......................................................................................................................................3
Overview of the product..................................................................................................................3
Current marketing mix.....................................................................................................................4
Alignment of marketing mix with the findings...............................................................................5
Recommedations..............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

MANAGEMENT 3
Introduction
The communication mix refers to the specific methods which is used to promote the product and
services of the organization (Ahmed, 2017). The communication mix in marketing contains
several method through which organization can communicate wth the consumers. In ths report,
overview of th product, current marketing mix strategy which organization adopt and
recomemation is provided to the company to increase efficiency.
Overview of the product
Lenovo ideapad 330 increase the satisfaction of the consumers because of large size of display
that is 15.60 inch. The company use Intel Celeron dual core processorfor attracting more number
of consuners it is because this strategy leads in attracting more number of consumers.This results
in increasing the loyalty among the consumers due to operating on the perception of the
cosumers (Issock et al., 2018).
This also provide the opportunity to the company to influence the different group that is to target
only the specific number of group that is youngsters etc. therefore it also lads in influencing
other groups so that organization can expan thir operatins in the international environment. For
selling the product organization also focuses on culture of the consumers it is because the
estimation describes that culture is considered the most important concept through which
organization can undrstnd the behavior and attitudes of the consumers.
The estimation also describes that by understing the attitudes of the consumers the organization
incrase the RAM of the product that is 8GB and raise the storage capacity of the product as well
as hard disk is up to 128GB (Nakano & Washizu, 2017). There sre several connectivity opinions
in the product which includes Bluetooth, Ethernet, this change the buying decision of the
consumers towards buying the product.
The estimation describes this product has more quality and features in cmparison to their
competitors by which the consumers considered it more superiror the most important feature of
the product is that it is highly affortanble and can target all the income group of the consumers
(Mkhize & Ellis, 2020). The consumers also perceive that more consumers change the buying
decision due to good keyboard facility according to the requirements of the consumers through