Machine Learning And Artificial Intelligence

Running head: Predictive Analytics
Predictive Analytics
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Predictive Analytics2
Executive Summary
Machine learning and artificial intelligence are making through different industries to benefit
their huge customers, one of the industries which has adapted these technology for various
benefits are banking sectors. These sector are using predictive analysis for different budgeting,
prevention and approval purposes. This analysis uses a dataset which is related with direct
marketing campaigns of a Portuguese banking institution. The classification goal is to predict if
the client will subscribe a term deposit (variable y). Different machine learning models has been
built to see which model classifies more accurately and with that model the prediction will be
done.

Predictive Analytics3
Table of Contents
Executive Summary.......................................................................................................................2
Introduction....................................................................................................................................4
Process............................................................................................................................................5
Results.............................................................................................................................................8
References.....................................................................................................................................10