Marketing and Entrepreneurship

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University Of Melbourne

Entrepreneurial Marketing (MKTG 20007)

Added on 2020-03-04

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In this document, we will discuss the following activities: marketing concepts of a non-profit organization, a peter ice cream company that has launched a new product line of their business, the interest of a company in estimating the distribution of income in the northern territory, use of mass marketing approach in Coca-Cola and worldwide demographic trends which are affecting opportunities for the international marketing.

Marketing and Entrepreneurship

University Of Melbourne

Entrepreneurial Marketing (MKTG 20007)

Added on 2020-03-04

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Running head: MARKETING & ENTREPRENUERSHIP1Marketing and EntrepreneurshipName:Institution Affiliation:

MARKETING & ENTREPRENUERSHIP2Activity 1. Find a non-profit organization which implements the marketing concepts. Whatis the exchange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell?The organization that are non-profits are becoming important part of the society. They provides services which are not provided for the profit sector. An example of a NGO which implements on the marketing concept is the charity water. This organization has had campaigns particularly to thank their supporters who had helped them in raising of the forty two thousand million dollars which were needed to begin on the water project for more than two million individuals in need of it (Akaka, Vargo & Lusch, 2013). The exchange which took place was the company produced video as well as giving the employees with the freedom to publish the content which would connect on their supporters to enable them get the necessary funds for the project of providing water to the various households. The profit the company seek would to help the company to buy a new drilling rig fleet which would help to provide clean water for the forty thousand individuals each year in the Northern Ethiopia (Akaka, Vargo & Lusch, 2013). Through their marketing concepts the organization was able to raise over 1.2 million dollars and they were able to buy the two rigs drills they intended. I think they applied the marketing conceptbecause they were able to get the funds they wanted to buy the rig drills.

MARKETING & ENTREPRENUERSHIP3Activity 2Peter Ice Cream Company has launched a new product line of their business. The ice cream has iconic biscuits flavours that include the wagon wheels, iced Vovo, Mint Slice as well as the Caramel Crowns. This may sound simple but the challenge the company has encountered was to make sure that the flavours were true to the biscuits. When one tasted on the products in the range, they are transported to eating one of their favorite biscuit. The launch of this new product was in partnership with Arnotts and both they have a heritage in the Australian Aussie taste. Arnott Company has worked toward the transferring of the flavor of the biscuits. Peter organization perfected on the frozen experience of this new product. The product has four delicious treats which are available to every individual who post dinner treat. This product target the middle age segment (Viegas, 2014). The company knows that food may evoke on a strong sense of the memory therefore they intend to brig that perspective back through the ice cream made of biscuit flavours. With this new product they want to bring back the flavours which bringback some of the classic moments along with sparkling of some friendly competition between the flavours. I think the organization will be successful in that it has establish a collaboration with another company which has enabled it to join the forces in regards to the resources and be able to launch a new ice cream line (Kiel, 2014). The company worked with Arnott’s organization who were involved in the transfer of the flavours of the biscuits to the ice cream, while Peter’s organization they perfected on the quality frozen. This product aims is to take an individual of the feeling of the past products which they ate while still young. It would take themto the childhood they experienced since they would take various range which at some point in their childhood ate the biscuits (Kiel, 2014). Additionally, through the collaboration that Peter has joined there are more resources which are involved particularly for the making of the

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