Marketing and Entrepreneurship
Added on - Mar 2020
In this document, we will discuss the following activities: marketing concepts of a non-profit organization, a peter ice cream company that has launched a new product line of their business, the interest of a company in estimating the distribution of income in the northern territory, use of mass marketing approach in Coca-Cola and worldwide demographic trends which are affecting opportunities for the international marketing.
In brief, as a result of the dramatic changes around the globe and the aging of the baby boomer market, various industries are set to benefit which include consumer packaged goods, retail, financial service, automotive, hotel, and lodging as well as the healthcare. These industries will have to focus on the ever-greater savvy when it comes to the needs of very different types of senior consumers.