9B16M158 - Nintendo Case Study

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Added on 2019-11-08

9B16M158 - Nintendo Case Study

Added on 2019-11-08

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IntroductionThis paper analyzes the case study on Nintendo case study on the rise and the eventual decline in the company’s revenues over time. The aim of this paper is to identify the mistakes that were made by the management of the company and which contributed to the decline of the companies` revenues and loss of market share in the gaming industry. The paper will analyze the case study from the point of the companies formation to the present day in order to identify all the major ups and downs for the company and the major strategies undertaking by the company over the years. Nintendo has faced a sharp and continuous decline in revenues since the year 2010(Jin,2017). This decline in revenues has been a point of concern for the management of the company as it loses its market share in the video games industry to rival companies such as Sony and Microsoft(Rugman And Collinson, 2009). The fall in revenue and market share has mainly been due to delay by the company in venturing into the online video games industry. The traditional gaming was becoming phased out by the new online gaming as customers viewed it as easier to use by the mobile phone device(Lee& pulos, 2016). The analysis also suggests possible solutionsto the problems that faced Nintendo.Nintendo is a company and therefore, it's made up of various stakeholders. The stakeholders play various different roles in the company and they contribute to the success of the company. The major stakeholders in Nintendo are the shareholders whoown the company. Nintendo is a publicly owned company with its shares traded in theJapanese stock market.(Ireland, Hoskisson & Hitt, 2008) The owners of the company are very important stakeholders since they play a role in determining how the

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9B16M158 - Nintendo Case Study