Vodafone Globalisation Research

This research project investigates the impact of globalization on Vodafone's telecommunications business, particularly its expansion into China. It analyzes the benefits and challenges of operating in an emerging market, evaluates the effectiveness of research methods, and offers recommendations for future strategies. The project utilizes both primary and secondary research methods, including a questionnaire survey of Vodafone employees.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.............................................................................................1
P2 Research methods and conduct primary and secondary research.....................................5
TASK 2............................................................................................................................................7
P3 Primary and secondary research using appropriate methods for business research project
that consider costs, access and ethical issues.........................................................................7
P4 Appropriate analytical tools to analyse research findings and data................................11
TASK 3 .........................................................................................................................................21
P5 Research outcomes in an appropriate manner for the intended audience.......................21
TASK 4..........................................................................................................................................22
P6 Effectiveness of research methods applied for meeting objectives of the business research
project...................................................................................................................................22
P7 Alternative research methodologies and lessons learnt in view of the outcomes...........22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Globalisation refers to procedure of integration as well as interaction between people,
firms and also organisations in all over the world. It spreads of technology, products, job across
the national borders and information. Globalisation is an interdependence of the nations in all
around globe by free trade. The organisations gain competitive benefits on many fronts by using
globalisation (Beuving, 2013). It helps in minimizing the operating costs through production.
Firm can purchase the raw materials in a cheaper way due to reduction of tariffs. The
globalisation provides benefits to organisations to conduct their business operations at large scale
and gain the competitive benefits.
This research report is based on Vodafone Group Plc and it is a British multinational
telecommunications in London. This firm operate and own its network in 25 countries and also
has partner network in 47 countries. It has a strong customer based in many countries at global
level (Cohen, 2018). The globalisation helps in provide benefits to company and gain the
attention of large number of people at large scale. In this present report will be discuss about the
literature review part that will be based on secondary data. Primary and secondary research
methods will be used in collecting the data regarding Vodafone enter in to the new market i.e.
China.
TASK 1
P1 Produce a research proposal that clearly defines a research question or hypothesis, supported
by a literature review
Globalisation refers to an integration of the markets in an economy and leading to be
enhanced interconnectedness of the national economies. It is a process of deeper integration
among the regions as well as countries (Cooke, 2012). With the help of globalisation, regional
societies, culture and economies have become more integrated by global trade network,
transportation, communication and integration.
Background of Research
The globalisation is related to change in world where firms are moving away from self-
contained countries towards integrated world. It is related with change in business from firm that
is concerned with single country to operate in the many other countries at large scale. The
globalisation concept implied opening of the local as well as nationalist perspective to wider

outlook of interdependent as well as interconnected worlds with the free movement of services,
products and capital in an effective manner (Corstjens and Lal, 2012). Vodafone is a
telecommunication firm and it operate business in regions of Africa, Europe, Oceania and Asia.
This company conduct its business at the large scale for the purpose of target large market and
get the competitive benefits in a better way. The globalisation increase common economic well-
being by giving proper preservations to carried out to generative consumption. For
communicating with people, Vodafone uses social media tools and it also enhanced the brand
image of this company in across the globe. This firm is going to expand its business in China.
With the help of this company can target the market of China and also enhance its market share.
Vodafone company is going to expand its market in China market. An economy of China is
better for development of the technological foods and its GDP is high. The China economy is
stable in order to expanding business.
Rationale of Research
The main rationale of conducting this investigation is to aware about the concept of
globalisation. Through conducting this research, skills as well as knowledge of a learner will be
enhanced in a better manner (Crane and Matten, 2016). It will able to perform any research
activities in future without facing any challenge. With the help of this research, issues related to
this project will be resolved and getting the positive outcomes effectively.
Aim
The potential aim is to explore the knowledge about globalisation in detailed manner.
There is a need to achieve proper knowledge and positive outcomes. This research will help in
enhancing the ideas and knowledge regarding specific research area. Aim: “To identify
operational development with effects of globalisation in a new emerging market- a case study on
Vodafone”
Objectives
 To determine the benefits of globalisation for telecommunication business
 To evaluate the impacts of emerging economy on growth of newly developed business
 To suggest appropriate solution for developing brand in new economy
Research Questions
 What are the benefits of globalisation for telecommunication business?

 How to evaluate the impacts of emerging economy on growth of newly developed
business?
 What are the suggestions related to appropriate solution for developing brand in new
economy?
Literature Review
It refers to a scholarly paper that consists of opinions as well as view points of different
authors on specific subject area. In order to collect the data and information, there will be need
of using secondary sources. Forinstance books, articles, journals etc. It helps in provide the
reliable as well as valid information for getting the positive conclusion.
Benefits of globalisation for telecommunication business
According to opinion of Justin Kuepper (2018), it has been stated that globalisation has
affected each aspect of the modern life. The globalisation provide benefits by developing the
positive relationship among two different countries, companies etc. It is helpful for an
organisation to conduct business at a large scale. The telecommunication industry is made up of
communication as well as information technology and provides the internet services to people.
Vodafone company deals in a telecommunication sector and it is expanding its business in China
country. This company has undergone technical revolution by creating its business in new
markets with new system.
The telecommunication business was owned as well as controlled through state- owned
national telecommunication firms. With passage of the time, innovation in globalisation and
technology has transformed telecommunication nature. Under this sector, globalisation is helpful
in open up the new market and deal with its competitors. Vodafone is British multinational
telecommunication firm and it is one of leading telecommunication that is having the better
existence in United States, Asia Pacific, Europe etc. This is most rapidly flourishing global firm
that began as golder of one of two mobile communication licenses in United Kingdom and now
in this present time it is dominant global brand. In addition to this, Vodafone firm developed
social network that consists mergers and acquisitions along with deployment of the global
network of the mobile technology. Vodafone conduct its business at global level and its supply
chain as well as sourcing activities are to be transformed globally. On the other hand,
globalisation helps in lot of outsourcing of company in the other countries. Globalisation
provides the effective opportunity to Vodafone company for enhance its economic growth at the

global level. Open trade in the telecommunication related services should be result in high
competition and reducing cost of business. The main reason of expanding business in China is
that economy of this country is stable and its domestic production is stronger.
Impacts of emerging economy on growth of newly developed business
On the basis of opinion of Will Kenton (2019), it has been stated that emerging market is
country become more developed markets but not to satisfy the standards. It consists of those
countries which may become the developed markets in future. Emerging market economy is one
under which country is becoming developed nation and also identified by several socio-
economic factors. It is an economy of nation that continuously progressing in advanced as shown
through some equity markets and liquidity. Generally the emerging markets do not have market
efficiency level and also strict in securities as well as accounting regulations which to be par
with an advanced economies. An emerging market economy explains economy of nation that is
progressing towards more advanced or raid industrialisation. An economic growth in developing
as well as emerging economies has been more disappointing with IMF expecting around 4%.
Vodafone is a global company and it announced new partnership that Vodafone company see to
gain the access in Chinese market. The Mobile Customers of China gain access to rest of World.
An international economy encourage broader distribution of products among continents. An
emerging market provides the benefits to countries in order to enhancing growth as well as
development of business in an effective manner.
The main benefits that company can get by conducting business in emerging country is to
facilitate through minimum labour cost, economic development, lack of the marketing
sophistication, etc. In addition to this, economic benefits are to be diminished through emerging
market situations of poor infrastructure, foreign investment restrictions, tariffs etc. On the other
hand, Vodafone company can get the technological advancement if it will conduct business in
China country. The technology of China is higher and there will be need to Vodafone to adopt
that advanced technology that will help in conducting the business operations in an effective
manner. The behavioural benefit are aided to business firm through support of government,
minimum competition level and also the limited marketing sophistication. It will help the
Vodafone business firm to set up the business in China without facing issues.
Appropriate solution for developing brand in new economy

On the basis of opinion of Gwen Moran (2013) it has been stated that Developing brand
in the new economy provide benefits to company to attract more consumers and also sustain at
the market place for long period of time. If company will develop the brand in new economy
then through this sales and profit level of business will be enhanced. In context to this,
developing global brand need launching new website and also update it from anywhere in all
over the world. There are some of the effective solutions to developing brand in a new economy
mention below:
Understand customer behaviour- The purchasing behaviour or preferences of each
customer are different from the each others. The consumers have certain purchasing habits or
preferences in one culture not means that all people have the same preferences sin all over the
world. When Vodafone Company conduct its business in to the new economy i.e. China then it
need to understand the preferences as well as needs of consumers in an effective manner. Firm
should focus on provide the unique features in its mobile system and attract large number of
consumers towards firm in an effective manner.
Communication- It is one of the most necessary thing and it is important for company to
communicate with the people in the new country and also aware from their preferences. On the
other hand, firm should find an effective way to interact with its consumers for an instance
through using different social media sites like Instagram, Facebook etc.
Innovation- It refers to creating the new thoughts and ideas. Under this, company can
make some innovations in its products as well as services in order to attract e large number of
consumers. In this present time, the demands or needs of consumers are changes within short
period of them and they want some unique as well as different thing. With the help of developing
new features or specifications in existing products, firm can attract more number of people and
also enhance sustain in new economy for long period of time.
P2 Research methods and conduct primary and secondary research
Research methodology is a process to collect information and data for the purpose of
decision making. This activity is performed in order to get the feedback for the services provided
by them to their customer (Lee,Shin and Park, 2012). It includes surveys, interviews and research
techniques. Research approach is the procedure that consist of detailed method of data
collection , analysis and interpretation. Various kind of approaches that are considered by
investigator are explained below :

Quantitative Research :It refers to a research method which focuses over quantifying
the problem by collecting numerical data over particular problem so that it can be converted into
usable statistics (Wetherly, 2014). It includes paper survey, mobile survey etc.
Qualitative Research : It refers to a research method that provide an insight into
problem which can be further used to develop ideas for potential quantitative research
(Mahmood and Hanafi, 2013). Methods used for this data collection is interview, group
discussion etc.
In order to conduct this research qualitative method was used as it is the subjective
approach and requires in depth study therefore it assist researcher in evaluating a valid
conclusion.
There are generally two types of data collection method i.e. primary and secondary.
Primary data collection method : It work toward gathering information which is totally
new and freshly collected by the researcher. These type of data are more reliable as it is collected
by researcher for the first time (Mathews and Yang, 2012).
Secondary data collection method : It refers to the method of collecting information
from other sources such as books, journals, articles or online source etc. Secondary method is
easier to conduct as it is time and cost effectiveness as well (Zhao, 2012).
Under this investigation both primary as well as secondary data have been used by
researchers in order to develop an in-depth understanding regarding the current research topic
(Shenkar, Luo and Chi, 2014). For collecting primary data structured questionnaire was used and
in order to collect secondary data literature review will be used under this research.
Data Sampling : It is a statistical analysis technique which is used to collect information
from group of people. There are different methods of drawing samples from data that depends on
data set and situation (Mura, 2012). Convenience sampling was used to select the 30 employees
of Vodafone. In stratified sampling common factor is taken and on the basis of this samples are
collected. In cluster sampling large data set are divided into clusters and then sampling is done.
For gathering information, 30 employees of Vodafone were contacted.
Ethical Consideration : Ethics are the norms that distinguished between right or wrong.
Ethical consideration prevents against the misrepresentation of data and promote the truth which
is the primary goal of research. Data collected must be kept backstage which is important in this.
The data of respondents should be confidential and researcher is responsible to do not leak any

information of the selected respondents without their permission. Apart from this time and cost
are the major concern that should be kept in mind so that research can be done in a organised
manner (Savrul, Incekara and Sener, 2014).
TASK 2
P3 Primary and secondary research using appropriate methods for business research project that
consider costs, access and ethical issues
Research is a better way to gathering the information as well as services by using the
primary and secondary method of data collection (Grayson and Hodges, 2017). In order to
conduct an investigation, researcher face some problems which are mention below:
Time and cost- It is main factor that is mostly faced by every investigator. Sometimes,
researcher do not have the enough money and time to perform all research activities in proper
manner. So, it is necessary that before conduct an investigation, researcher should have adequate
among of money and time to neglect any kind of complications (Hitt, Ireland and Hoskisson,
2012). The cost involved in conducting an investigation is £1000.

Ethical issues- Under this, conduct an investigation is not easy tasks as it consist complex
problems. Sometimes, researcher find some unethical way to collect information (Javadian and
Singh, 2012). So, it is necessary that investigator should follow all the ethical considerations
while conducting research.
QUESTIONNAIRE
Name:
Age:
Gender:
Address:
Contact No.-
Q1) Do you have knowledge about the Globalisation?
a) Yes

b) No
Q2) Does globalisation affect the operations of Vodafone?
a) Yes
b) No
Q3) In what manner emerging economy impact on the growth of new development
business?
a) Positive
b) Negative
Q4) What are the different ways through which Vodafone company can develop its brand
in new economy?
a) Understand customer behaviour
b) Innovation
c) Communication
Q5) What is main impact of the globalisation on business activities of Vodafone?
a) High competition
b) Employment
c) Enhanced Trade
Q6) What are current needs of Vodafone to conducting its business in an emerging
economy?
a) Technology advancement
b) Skilled workforce
c) Training sessions
Q7) What entry strategy can Vodafone use to enter a new market?
a) Joint venture
b) Partnership
c) Exporting
d) Merger and Acquisition
Q8) Is expansion of business in emerging economies beneficial for Vodafone organisation?
a) Yes
b) No
Q9) What are the main issues faced in Vodafone firm when expanding business in

emerging economies?
a) Public relations
b) Ethical business practices
c) Legal and Regulatory Structure
Q10) What are the effective ways through which Vodafone company can overcome the
arisen challenges?
a) Determine needs of consumers
b) Follow ethics
c) Knowledge about legislations
Q11) Give recommendations for making some improvement in operations of company
when conducting business in emerging economies.
Data Sheet
Q1) Do you have knowledge about the concept of Globalisation? Frequency
a) Yes 20
b) No 10
Q2) Does globalisation affect the operations of Vodafone? Frequency
a) Yes 19
b) No 11
Q3) In what manner emerging economy impact on the growth of new
development business?
Frequency
a) Positive 23
b) Negative 7
Q4) What are the different ways through which Vodafone company
can develop its brand in new economy?
Frequency
a) Understand customer behaviour 14
b) Innovation 9

c) Communication 7
Q5) What is main impact of the globalisation on business activities of
Vodafone?
Frequency
a) High competition 12
b) Employment 8
c) Enhanced Trade 10
Q6) What are current need of Vodafone to conducting its business in
an emerging economy?
Frequency
a) Technology advancement 16
b) Skilled workforce 10
c) Training sessions 4
Q7) What entry strategy can Vodafone use to enter a new market? Frequency
a) Joint venture 10
b) Partnership 6
c) Exporting 12
d) Merger and Acquisition 2
Q8) Does expansion of business in emerging economies beneficial for
Vodafone organisation?
Frequency
a) Yes 25
b) No 5
Q9) What are the main issues faced through Vodafone firm when
expanding business in emerging economies?
Frequency
a) Public relations 10
b) Ethical business practices 8
c) Legal and Regulatory Structure 12

Q10) What are the effective ways through which Vodafone company
can overcome from arisen challenges?
Frequency
a) Determine needs of consumers 9
b) Follow ethics 10
c) Knowledge about legislations 11
P4 Appropriate analytical tools to analyse research findings and data
THEME 1: Knowledge about the concept of Globalisation
Q1) Do you have knowledge about the
concept of Globalisation?
Frequency
a) Yes 20
b) No 10
Interpretation: Globalisation is a wider concept so more people have knowledge about this in a
detailed manner. According to opinion of 20 respondent that they have better knowledge
regarding the globalisation concept. There are 10 respondents which are not aware about the
globalisation.
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

THEME 2: Globalisation affect the operations of Vodafone
Q2) Does globalisation affect the operations
of Vodafone?
Frequency
a) Yes 19
b) No 11
Interpretation: The main reason of company to conduct business at the global level to enhance
sales as well as productivity. According to opinion of 19 respondents that implication of
globalisation is beneficial for telecommunication business because through this company can
target new market. But there are 11 respondents which are not agree with this given statement.
THEME 3: Emerging economy impact on the growth of new development business
Q3) In what manner emerging economy
impact on the growth of new development
business?
Frequency
a) Positive 23
b) Negative 7
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
19
11
Column B

Interpretation: Emerging economy is helpful in provide the competitive benefits to company in
order to developing business. There are 23 respondents and according to them, emerging
economy develop its positive impact on development or growth of the new business in an
effective manner. On the opinion of 7 respondents that emerging economy develop negative
impact on development of the new business.
THEME 4: Different ways through which Vodafone company can develop its brand in new
economy
Q4) What are the different ways through
which Vodafone company can develop its
brand in new economy?
Frequency
a) Understand customer behaviour 14
b) Innovation 9
c) Communication 7
a) Positive b) Negative
0
5
10
15
20
25 23
7
Column B

Interpretation: For develop its brand in new economy, company find the new or effective ways.
There are 14 respondents which said that firm need to understand the behaviour of people and
provide them services or products accordingly. 14 respondents said that innovation is an unique
way to attracting the large number of consumers. According to opinion of 7 respondents that
communication is a main factor that help in develop relationship with the consumers and provide
the success to company at the emerging countries.
THEME 5: Impact of the globalisation on business activities of Vodafone
Q5) What is main impact of the
globalisation on business activities of
Vodafone?
Frequency
a) High competition 12
b) Employment 8
c) Enhanced Trade 10
b) Innovation c) Communication
0
1
2
3
4
5
6
7
8
9
9
7
Column B

Interpretation: Globalisation develop the negative as well as positive impact in business
activities of Vodafone. There are 12 respondents and according to them, high competition
develop the negative impact on business. If the competitors will be more then firm can face
many complexities. According to 8 respondents that if firm will make the business globalise then
it helps in provide the employment services to local people. 10 respondents are agree with the
enhanced trade option.
THEME 6: Need of Vodafone to conducting its business in an emerging economy
Q6) What are current need of Vodafone to
conducting its business in an emerging
economy?
Frequency
a) Technology advancement 16
b) Skilled workforce 10
c) Training sessions 4
a) High competition b) Employment c) Enhanced Trade
0
2
4
6
8
10
12
12
8
10
Column B

Interpretation: When Vodafone firm conducting its business in an emerging economy then it
should have the proper resources. There are 16 respondents which said that adoption of advance
technology is helpful in making the business successful. It is necessary for Vodafone to upgrade
its technology and remove any obstacles. According to 10 respondents, company should hire the
skilled employees so that they can able to perform the business activities in proper manner and
also able to attain set objectives with in given period of time. 4 respondents said that training I an
effective way to enhance skills as well as knowledge of employees and through this they will
able to perform in a better manner and give their contribution in performing business activities in
an emerging economy.
THEME 7: Entry strategy can Vodafone use to enter a new market
Q7) What entry strategy can Vodafone use
to enter a new market?
Frequency
a) Joint venture 10
b) Partnership 6
c) Exporting 12
d) Merger and Acquisition 2
a) High competition b) Employment c) Enhanced Trade
0
2
4
6
8
10
12
12
8
10
Column B

Interpretation: From the above mention graph, it has been stated that firm find the effective
ways or strategies to enter in emerging market. There are 10 respondents which agree that joint
venture is an effective strategy and because under this two firms are working together on specific
area and one firm is aware about the environment of emerging market. 12 respondents are agree
with the exporting option. According to 2 respondent, Merger and Acquisition is an effective
strategy through which Vodafone can enter in new emerging market.
THEME 8: Expansion of business in emerging economies beneficial for Vodafone
organisation
Q8) Does expansion of business in emerging
economies beneficial for Vodafone
organisation?
Frequency
a) Yes 25
b) No 5
a) Joint venture
b) Partnership
c) Exporting
d) Merger and Acquisition
0
2
4
6
8
10
12
10
6
12
2
Column B

Interpretation: There are 25 respondents which said that expansion of business in emerging
economies beneficial for Vodafone organisation. It helps in provide the benefits to company
from different ways for an instance target new market, provide employment, enhance sales etc.
On the other hand, there are 5 respondents which are not agree with this given statement.
THEME 9: Main issues faced through Vodafone firm when expanding business
Q9) What are the main issues faced through
Vodafone firm when expanding business in
emerging economies?
Frequency
a) Public relations 10
b) Ethical business practices 8
c) Legal and Regulatory Structure 12
a) Yes b) No
0
5
10
15
20
25
25
5
Column B

Interpretation: Vodafone face many issues when it conduct its business in emerging economies.
There are 10 respondents which said that the main issues faced by Vodafone is public relation.
The country will be new for company and it will be complex to firm to develop the relationship
with public. 8 respondents are agree with an option of ethical business practices. 12 respondents
said that unaware about the legal and regulatory structure is also a main issues when expanding
business in emerging economies.
THEME 10: Effective ways through which Vodafone company can overcome from arisen
challenges
Q10) What are the effective ways through
which Vodafone company can overcome
from arisen challenges?
Frequency
a) Determine needs of consumers 9
b) Follow ethics 10
c) Knowledge about legislations 11
a) Public relations
b) Ethical business practices
c) Legal and Regulatory Structure
0
2
4
6
8
10
12
10
8
12
Column B

Interpretation: From the above mention graph, there are 9 respondents which said that company
can identify the needs and wants of people in order to overcome from challenge. From this, firm
will able to provide them services accordingly. There are 10 respondents which said that ethics is
necessary to be followed by firm while conducting an investigation. According to 11 respondents
if firm is going to conduct its business in emerging markets then it should have proper
knowledge about the legislations of other countries. It will helps in conducting business in an
effective manner.
Findings
This current research is based on the operational development with effects of
globalisation in a new emerging market. In the literature review part, there has been discussion
about the globalisation concept in detailed manner. Globalisation is a wider concept and it
provides the benefits to organisation to expand business at global level. Emerging economy
develop the positive impact on development and profitability of newly developed business. The
literature review party has been conducted on the basis of set objectives related to specific
research area. The people selected in conducting this research are employees of Vodafone
company. The findings are helpful in provide the effectiveness of project and researcher can get
the positive outcomes in significant way.
a) Determine needs of consumers
b) Follow ethics
c) Knowledge about legislations
0
2
4
6
8
10
12
9
10
11
Column B

TASK 3
P5 Research outcomes in an appropriate manner for the intended audience
Globalisation is a process through which business organization develop international and
also operate at global level with the aim of attaining success. Mainly, it provide benefits to the
business organization to expand their operational activities at global level. In this context,
Vodafone company expanding their business in China with the purpose of capturing larger
market share form its rivals. With the help of globalisation concept, company develop social
network that includes mergers and acquisition. This may help in developing the business at
global market. As it also provide opportunities to company in enhancing its economic growth.
Emerging market is considered as a county that become developed in future. As it also
explain economy of the nation in developing in regards to advanced and raid industrialisation. In
this market, company can operate their business because it includes minimum labour cost, lack
of marketing sophistication and many more. In context of Vodafone, company use advanced
technologies that help in effectively operate the business at global and emerging market. This
will directly contribute in enhancing the overall performance of the company at global market. In
addition of this, some effective solution are also there that help in developing brand in new
economy such as effectively understand the customers behaviour, communication, innovation
and many more. All these are provide benefits to the business organization to sustain in market
place for longer period of time. By this, firm easily established their competitive image at market
place.
TASK 4
P6 Effectiveness of research methods applied for meeting objectives of the business research
project
Research plays a significant role in providing detailed information towards the specified
topic and area. Current study is based on the impact of globalisation concept on
telecommunication business. With the assistance of this, researcher can easily gather information
about the actual impact of globalisation on business organization. Along with this, it also support
investigator at the time of formulating strategies within the business. In this context researcher is
also responsible for selecting appropriate method for undertaking research in systematic manner.
As a researcher, I have used both primary and secondary sources of data collection that helped in

gathering reliable information about the topic. For collecting information, I prepared
questionnaire which consist various questions that asked from the 30 respondents to analysis
their views and opinion towards the impact of globalisation on business. Furthermore,
respondents were given freedom of selecting options as per their choices towards the questions.
The main reason behind preparing questionnaire is less time because it save time and at the same
time also help in collecting valid and reliable information towards the research topic. By this I
can easily attain positive results.
P7 Alternative research methodologies and lessons learnt in view of the outcomes
At the time of carry out the research, various methods are there which provide support to
investigator in gathering valid data and information. By this, researcher can easily draw take
right decision and draw a accurate conclusion. In conducting this research, there are different
tools and techniques available. Among all the research methods, questionnaire has been selected
and it was helpful in collecting the information and data. In this investigation, learned about the
many tools as well as techniques which provide the accurate information and positive outcomes
regarding specific research area. In this regards, researcher prepare questionnaire to collect the
data but for some cases interview is alternative method through which research maker can easily
analysis and evaluate the respondents views by asking interview questions. As it also helped me
in enhancing my skills and knowledge towards the research. This will assist me in drawing a
valid conclusion.
CONCLUSION
It has been concluded from the above mention report that globalisation is a wider concept
that help business to conduct at the global level. Vodafone company deals in telecommunication
sector and plan to conduct its business operations in new emerging markets like China. Through
this, company can enhance sales and get competitive benefits. The literature review part
secondary method of data collection has been used in a detailed manner. It helps in provides the
better solutions of arisen issue. The research methodology part has been conducted to determine
the effective ways to collect data or information related to particular subject area.

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