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P1 Produce a Research Proposal that Clearly Defines a Research
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Added on 2020-12-09
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This research report is based on Vodafone Group Plc and it is a British multinational telecommunication in London. This firm operates and owns its network in 25 countries and also has partner network in 47 countries. In this present report will discuss the literature review part that will be based on secondary data. Primary and secondary research methods will be used in collecting the data regarding Vodafone enter into the new market i.e. China.
P1 Produce a Research Proposal that Clearly Defines a Research
Added on 2020-12-09
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RESEARCHPROJECT
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Produce a research proposal that clearly defines a research question or hypothesis,supported by a literature review.............................................................................................1P2 Research methods and conduct primary and secondary research.....................................5TASK 2............................................................................................................................................7P3 Primary and secondary research using appropriate methods for business research projectthat consider costs, access and ethical issues.........................................................................7P4 Appropriate analytical tools to analyse research findings and data................................11TASK 3 .........................................................................................................................................21P5 Research outcomes in an appropriate manner for the intended audience.......................21TASK 4..........................................................................................................................................22P6 Effectiveness of research methods applied for meeting objectives of the business researchproject...................................................................................................................................22P7 Alternative research methodologies and lessons learnt in view of the outcomes...........22CONCLUSION..............................................................................................................................23REFERENCES..............................................................................................................................24
INTRODUCTION Globalisation refers to procedure of integration as well as interaction between people,firms and also organisations in all over the world. It spreads of technology, products, job acrossthe national borders and information. Globalisation is an interdependence of the nations in allaround globe by free trade. The organisations gain competitive benefits on many fronts by usingglobalisation (Beuving, 2013). It helps in minimizing the operating costs through production.Firm can purchase the raw materials in a cheaper way due to reduction of tariffs. Theglobalisation provides benefits to organisations to conduct their business operations at large scaleand gain the competitive benefits. This research report is based on Vodafone Group Plc and it is a British multinationaltelecommunications in London. This firm operate and own its network in 25 countries and alsohas partner network in 47 countries. It has a strong customer based in many countries at globallevel (Cohen, 2018). The globalisation helps in provide benefits to company and gain theattention of large number of people at large scale. In this present report will be discuss about theliterature review part that will be based on secondary data. Primary and secondary researchmethods will be used in collecting the data regarding Vodafone enter in to the new market i.e.China. TASK 1P1 Produce a research proposal that clearly defines a research question or hypothesis, supportedby a literature reviewGlobalisation refers to an integration of the markets in an economy and leading to beenhanced interconnectedness of the national economies. It is a process of deeper integrationamong the regions as well as countries (Cooke, 2012). With the help of globalisation, regionalsocieties, culture and economies have become more integrated by global trade network,transportation, communication and integration. Background of ResearchThe globalisation is related to change in world where firms are moving away from self-contained countries towards integrated world. It is related with change in business from firm thatis concerned with single country to operate in the many other countries at large scale. Theglobalisation concept implied opening of the local as well as nationalist perspective to wider
outlook of interdependent as well as interconnected worlds with the free movement of services,products and capital in an effective manner (Corstjens and Lal, 2012). Vodafone is atelecommunication firm and it operate business in regions of Africa, Europe, Oceania and Asia.This company conduct its business at the large scale for the purpose of target large market andget the competitive benefits in a better way. The globalisation increase common economic well-being by giving proper preservations to carried out to generative consumption. Forcommunicating with people, Vodafone uses social media tools and it also enhanced the brandimage of this company in across the globe. This firm is going to expand its business in China.With the help of this company can target the market of China and also enhance its market share.Vodafone company is going to expand its market in China market. An economy of China isbetter for development of the technological foods and its GDP is high. The China economy isstable in order to expanding business. Rationale of Research The main rationale of conducting this investigation is toaware about the concept ofglobalisation. Through conducting this research, skills as well as knowledge of a learner will beenhanced in a better manner (Crane and Matten, 2016). It will able to perform any researchactivities in future without facing any challenge. With the help of this research, issues related tothis project will be resolved and getting the positive outcomes effectively. AimThe potential aim is to explore the knowledge about globalisation in detailed manner.There is a need to achieve proper knowledge and positive outcomes. This research will help inenhancing the ideas and knowledge regarding specific research area. Aim: “To identifyoperational development with effects of globalisation in a new emerging market- a case study onVodafone”ObjectivesTo determine the benefits of globalisation for telecommunication businessTo evaluate the impacts of emerging economy on growth of newly developed businessTo suggest appropriate solution for developing brand in new economyResearch QuestionsWhat are the benefits of globalisation for telecommunication business?
How to evaluate the impacts of emerging economy on growth of newly developedbusiness?What are the suggestions related to appropriate solution for developing brand in neweconomy?Literature Review It refers to a scholarly paper that consists of opinions as well as view points of differentauthors on specific subject area. In order to collect the data and information, there will be needof using secondary sources. Forinstance books, articles, journals etc. It helps in provide thereliable as well as valid information for getting the positive conclusion. Benefits of globalisation for telecommunication businessAccording to opinion of Justin Kuepper (2018), it has been stated that globalisation hasaffected each aspect of the modern life. The globalisation provide benefits by developing thepositive relationship among two different countries, companies etc. It is helpful for anorganisation to conduct business at a large scale. The telecommunication industry is made up ofcommunication as well as information technology and provides the internet services to people.Vodafone company deals in a telecommunication sector and it is expanding its business in Chinacountry. This company has undergone technical revolution by creating its business in newmarkets with new system. The telecommunication business was owned as well as controlled through state- ownednational telecommunication firms. With passage of the time, innovation in globalisation andtechnology has transformed telecommunication nature. Under this sector, globalisation is helpfulin open up the new market and deal with its competitors. Vodafone isBritish multinationaltelecommunication firm and it is one of leading telecommunication that is having the betterexistence in United States, Asia Pacific, Europe etc. This is most rapidly flourishing global firmthat began as golder of one of two mobile communication licenses in United Kingdom and nowin this present time it is dominant global brand. In addition to this, Vodafone firm developedsocial network that consists mergers and acquisitions along with deployment of the globalnetwork of the mobile technology. Vodafone conduct its business at global level and its supplychain as well as sourcing activities are to be transformed globally. On the other hand,globalisation helps in lot of outsourcing of company in the other countries. Globalisationprovides the effective opportunity to Vodafone company for enhance its economic growth at the
global level. Open trade in the telecommunication related services should be result in highcompetition and reducing cost of business. The main reason of expanding business in China isthat economy of this country is stable and its domestic production is stronger. Impacts of emerging economy on growth of newly developed business On the basis of opinion of Will Kenton (2019), it has been stated that emerging market iscountry become more developed markets but not to satisfy the standards. It consists of thosecountries which may become the developed markets in future. Emerging market economy is oneunder which country is becoming developed nation and also identified by several socio-economic factors. It is an economy of nation that continuously progressing in advanced as shownthrough some equity markets and liquidity. Generally the emerging markets do not have marketefficiency level and also strict in securities as well as accounting regulations which to be parwith an advanced economies. An emerging market economy explains economy of nation that isprogressing towards more advanced or raid industrialisation. An economic growth in developingas well as emerging economies has been more disappointing with IMF expecting around 4%.Vodafone is a global company and it announced new partnership that Vodafone company see togain the access in Chinese market. The Mobile Customers of China gain access to rest of World.An international economy encourage broader distribution of products among continents. Anemerging market provides the benefits to countries in order to enhancing growth as well asdevelopment of business in an effective manner. The main benefits that company can get by conducting business in emerging country is tofacilitate through minimum labour cost, economic development, lack of the marketingsophistication, etc. In addition to this, economic benefits are to be diminished through emergingmarket situations of poor infrastructure, foreign investment restrictions, tariffs etc. On the otherhand, Vodafone company can get the technological advancement if it will conduct business inChina country. The technology of China is higher and there will be need to Vodafone to adoptthat advanced technology that will help in conducting the business operations in an effectivemanner. The behavioural benefit are aided to business firm through support of government,minimum competition level and also the limited marketing sophistication. It will help theVodafone business firm to set up the business in China without facing issues. Appropriate solution for developing brand in new economy
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