Conduct a marketing audit

This assignment requires the student to answer a range of questions about the marketing audit process and factors.

Plan for a Marketing Audit

Hartpury University and Hartpury College

International Journal of Information Management

Implementation and Controlling in the Marketing Planning

External Audit Of Market Characteristics

Services Marketing

This report provides a detailed analysis of the marketing audit on Deliveroo, including factors affecting the company's position, service blueprint, customer service strategy, and competitors. It also discusses future plans and strategies for growth.

Griffith University

Business Development

Marketing Audit on Deliveroo

This report provides external and internal audit information for marketing management and makes recommendations to maintain and improve marketing strategies. It analyzes the macro and micro environment factors that affect the company's performance and identifies the internal factors affecting marketing. It also provides a marketing mix of the company and suggests ways to improve and maintain performance.

Leadership Management

Marketing Management

The purpose of this report is to analyze Royal Dutch Shell PLC which operates in oil and gas industry in UK. The report introduces to the company and the industry in which it operates. It determines the external and internal environmental analysis. It provides detailed description of the markets, customers, and competitors with the help of porters five force analysis. It identifies the position of the brand with the help of competitor perceptual map. It analyzes the internal environment, the strategies, functions, and productivity of the business organization. Further, it identifies the strengths, weakness, opportunity, and threats of the company. Lastly, the report sums up the main points and concludes the report.

Plan for a Marketing Audit

End of preview

International Journal of Information Management

Implementation and Controlling in the Marketing Planning

External Audit Of Market Characteristics

Marketing Audit on Deliveroo

Marketing Management

Marketing Audit for Royal Dutch Shell PLC

Plan for a Marketing Audit

End of preview

International Journal of Information Managementlg...

Implementation and Controlling in the Marketing Planninglg...

External Audit Of Market Characteristicslg...

Marketing Audit on Deliveroolg...

Marketing Managementlg...

Marketing Audit for Royal Dutch Shell PLClg...

International Journal of Information Management

Implementation and Controlling in the Marketing Planning

External Audit Of Market Characteristics

Marketing Audit on Deliveroo

Marketing Management

Marketing Audit for Royal Dutch Shell PLC