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Project Report on Corporate Social Responsibility- Aldi Case Study

   

Added on  2019-11-26

14 Pages3208 Words129 Views
Running head: MANAGEMENTManagementName of the UniversityName of the studentAuthors note
Project Report on Corporate Social Responsibility- Aldi Case Study_1
1MANAGEMENTExecutive summary:The report discusses about purpose and mission statement of Australia’s top ten retail groceriesstore that is Aldi. Discussion of report has been done in context of corporate social responsibilityand ethics. It demonstrates the specific environment of organization by identifying the real factorconduction of the chosen organization. Furthermore, corporate social responsibility and ethics oforganization has been discussed using the relevant theory and it has been demonstrated in thecontext of Aldi. Specific environment of organization has been discussed by explaining therelevant factors that influences such environment and this involves several stakeholders of group.Some theoretical concepts are involved for discussing the corporate social responsibility andethics. Report also demonstrates the organizational internal culture by using theoretical concepts.This particular section also involves assessing the best-fit organizational culture by solving thequiz “Right Organizational Culture For Me”. Solving the quiz has helped in deducing the rightorganizational culture that would fit best into the culture of Aldi. It has been analyzed from thereport that Aldi intends to provide the customers with best quality and their values is based onthree principles that is simplicity, frugality and customer orientation. The current study attemptsto sum up the relevant part of internal culture of organization by putting them into theoreticalconcepts.
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2MANAGEMENTTable of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................4Discussing specific environment of Aldi:........................................................................................4Corporate social responsibility and ethics of Aldi:..........................................................................6Describing internal culture of Aldi:.................................................................................................8Conclusion:....................................................................................................................................11References:....................................................................................................................................12
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3MANAGEMENTIntroduction:Process of strategic management comprise of process involving strategic implementation,planning and evaluation. It is required by every organization to have a statement of purpose.Statement of mission provides viewer what the organization sees as purpose. Mission statementof organization involves market, customers, concern for public image, philosophy, concern forgrowth, survival and profitability, services, products and self-concepts (Peppard and Ward2016). Aldi is a common brand of discounted retail supermarket stores and is regarded as lowprice grocery leader. They provide a focused range of high quality products at best price tocustomers. The mission of Aldi is to provide customers with incredibly high quality grocerygoods at lower prices or discounted prices. Cost leadership are achieved in market due to theirhighly efficient operations and this leads to optimizing their profit. Business approach oforganization is based on three core values that is simplicity, consistency and responsibility.Products are supplied to customers at lower price due to their unique business model. Aldi has10000 stores across world with its very first store opened in year 1913 (Corporate.aldi.com.au2017). In Australia, Aldi opened a debut store in year 2001 and it expanded by building itspresence throughout Queensland, Victoria, New South Wales, South Australia and opening 470stores. Aldi has its own exclusive brand philosophy that has helped in positively influencing thequality and perception of private label goods and grocery prices. It was the first organization tointroduce a number of market leading initiatives in Australia.
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