This Report is About the Australian Suv Car Market 2022
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Introduction This report is about the Australian SUV car market and the effect of its advertisement over the Australian population. Prior to embarking the report, there is a great need to understand that what an SUV car is about and how it looks and why more and more people in today’s contemporary era prefers to buy SUV’s(Alenuskin, 2012). Following to this, we are provided with three different questions about the Australian car market, population change and the recent effects of the advertisement over the denizens of the state. Firstly an SUV car is that model or segment of the car that is heavy in built andthey are more powerful when compared with hatchbacks or sedan’s, as they comes with an all wheel drive feature. Now coming to the main point, the report is about whether the ads that are produced in Australia about SUV cars, really reflects the reality or is it just to gather or catch the eyes of the potential buyer(Cranswick, 2010). Just for a brief, have you ever wonder, how a typical SUV car Ad in Australia looks or sounds like? Well, if consider about the ads that are being produced in the recent while are more that portrays or wants to convey that SUV’s are another way of living a joyful and blissful life, as you can travel through the powerful SUV’s to high or beautiful terrains where one can find solitude or other joys of life. Well in the subsequent paragraphs, we are going to discuss about the questions that we are presented with. Critical Analysis Now the very first question that we are presented here with is, whether there is any notable change in the Australian population and is this change is responsible or should this change be taken into consideration while preparing the marketing technique for such SUV cars(Changes in the Australian market on a population basis, 2015). After dwelling into the deep facts and information about the recent motor vehicle census, it came into light that there was around 1.8% increase in the passenger vehicle in all over Australia, however the increase, nowhere mentions the exact increase or decrease in the number of the SUV cars but when another sources was taken into consideration, the fact that came out was that the number of SUV’s owner’s has increased double fold during the last 5 years(EMI, 2016). The main reasonwhy there was an increase in the SUV owners is mentioned as follows: Passenger Seating:Some of the big SUV’s in the market comes with an option of 8 person seating, while most of the SUV’s allows 7 passenger to sit in the car at the same time, which is why more and more people prefers SUV over any other segment.
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Towing Capacity:Australia is a that big island where people prefer to do more and more of camping, for which they need to tow their trailers and only a powerful SUV can pull or tow heavy trailers(Transit 2013, 2013). Passenger Safety:Recent trends of road accident in Australia shows that around, 8% of the road drives in the last two years has lost their lives but surprisingly the scope of damage was way less, where an SUV car was involved, almost all the people who were driving an SUV narrowly escaped the accidents, due to the heavy built of the car (Goldingay, 2013). The recent changes also depicts that, Australian population now likes to be the owner of the cars that are luxurious and powerful at the same time. Earlier sedans were considered as luxury but now more and more people wants powerful engine, so that they can enjoy any weather or any landscape beauty on the weekends or on the days off, moreover safety has become a major concern now(Evans, 2016).Marketing companies or the one that sells their product now hires professional marketing companies that not only sells the feature or the good points of the product but they actually carries out an extreme study in the market about the needs and demands of the customer and then they change their marketing plans accordingly. Earlier SUV’s were only considered to be a car for the peasants for towing and pulling but now time has changed and so doesthementality. Now coming to another question, some companies still prefer to feature typical family in their advertisements, those companies are might not be at any type of disadvantage as most of the families only prefer to buy SUV’s or any other car as per their family size. The most common reason of such companies using typical family ads is that they know the human psychology, only around 40% of the people would buy a car just to fulfill their internal wishes (camping, off roading, high terrain driving) etc, others buy cars for their family errands, for dropping their wards to the school or picking them up, or for going to the mart for buying grocery etc, but when a deeper research was conducted, it came into the light that people’s perception and their mindsets now a days are shifting towards modernity. Now everyone wants to be an owner of a car of their dream and for such cars a typical family image might prove out to be disastrous, as no one would buy a car for off-road driving that has just manifested your little ones on the back seat and your partner just besides you and the car is being driven on a lovely street on a shiny day(Sun, 2014). There are some advantages, as well as disadvantages for the companies that feature such a family for selling out their cars. First we would start with the disadvantages:
TypicalStereotypesImage:Nowadayspeoplemightnotwanttobelooklike stereotypes, they want to enjoy the modern era not only in terms of their demeanor but also in terms of their possession, hence typical family featuring in such car ads might attract them not much(Treatment, 2015). Only Family Car:Companies that features family in the car ads are usually gives an impression of such a car as only for family purpose, whereas people nowadays wants to buy cars that comes with sporty looks and also comes with a variety of use such as cars that can be used in different terrains are more preferred nowadays. Not Powerful Engine:Car companies that still prefer to feature typical families gives an impression of such a car as not so powerful cars, where as in this era where dominance is everything, people prefer to go for cars that dominates all other cars on the streets, hence such cars usually creates an image of only family car in the minds of the ads viewers ( Reviews - Cars. SUV, with a spring in its step. Engineering & Technology,, 2016). Coming to the advantages, there might not be many of it but still they are worth mentioning: Psychological effect:Companies those prefer to feature families in their ads knows how to manipulate the psychology of the viewers by presenting their car to be more elite and safer as compared to other cars. Such cars usually attract more and more family oriented customers. More space is a Key:Using a family image for the car typical tries to show that the car presented in the ad has all the vital and the required space, whether it is the boot space or the leg room in the car. Hence it is another point why people go for the cars that use typical families in the ads. State of Mind:Another imperative reason of the car companies using families for their car ads is to indirectly showing that their car is the ideal thing that a person with a family would enjoy to go on vacations or on long drives with, hence another plus point of turing a potential buyer into a loyal buyer. Of late, many advertisements have presented hatch back cars as the perfect cars for a family having 5 members, but honestly such cars should be ideal only for a professional, who has newly started his professional life, moreover hatch back cars are the best to kill the traffic congestion, hence such car ads must not use family oriented image or must not convey any such message that present such cars suitable for family. Going into a deep analysis, lately an ad was aired that manifested a newly launched Toyota hatch back, with a typical family featuring in it and it also presented that this car is the one that is perfect for a small family(Spencer, 2010), and it helps you to reach your destinations quite early, as it has 4mm turning radius and its power steering gives it more sleekness and it functions perfectly well in high altitude terrains. Well frankly
speaking, the very first point that a car critic find hard to digest is, why a family oriented person would buy a hatchback that works perfectly well on high altitude terrains? Probing further, such car ads must feature a single individual or a pair of two people, whether husband wife or friends. Hatch back car companies must try to feature people that depicts to be more career oriented, as such cars are more ideal for people who have newly started their career, or who has just received their bonus and they wants to buy a car but are low on budget but still they wants to go for something classy, hence hatch back car companies must try to break the stereotypes and try to create career oriented image for the hatchback cars(Morel, 2017). Conclusion After going through all the sides of the information and the facts, a brief yet a detailed conclusion has been provided here, well in reality today, SUV cars companies not only try to sell their cars on their body built but also on their power, in fact some of the car companies in their recent ads has compared SUV’s with sedan and hatchback, which was to some extent viable too. All in all today SUV car ads do reflect 90% of the reality, as it is not only a family car but also a car for fun and leisure or to fulfill a passion. References Alenuskin, D. and Schotter, A. (2012).BMW of North America. Glendale, AZ: Thunderbird School of Global Management. Changes in the Australian market on a population basis. (2015). Melbourne: Herald and Weekly Times. Cranswick, M. (2010).The BMW 5 series and X5. Jefferson, N.C.: McFarland. EMI, K. (2016). A View of the Fashion Industries and an Upbringing of Proffesionals.Sen'i Gakkaishi, 49(9), pp.P341-P345. Evans, J. and Berman, B. (2016).Marketing. Upper Saddle River, NJ: Prentice Hall. Features Submission, H. (2015). Family Cars.Residential Group Care & Treatment, 2(1-2), pp.15-15. Fryer, T. (2018). Reviews - Cars. SUV, with a spring in its step.Engineering & Technology, 13(5), pp.78-79. Goldingay, R. and Taylor, B. (2013). Improving road safety for Australia.ECOS. Morel, T. (2017).Aerodynamic drag of bluff body shapes characteristic of hatch-back cars. Spencer, Z. (2010).Motormouth. 4th ed. Hoboken: John Wiley & Sons, p.2.
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Sun, S., Chang, Y., Fu, Q., Zhao, J., Ma, L., Fan, S., Li, B., Shestopalov, A., Stewart, P. and Friz, H. (2014). Aerodynamic Shape Optimization of an SUV in early Development Stage using a Response Surface Method.SAE International Journal of Passenger Cars - Mechanical Systems, 7(4), pp.1252-1263. Transit 2013. (2013). Washington, D.C.: Transportation Research Board.