Resources And Capabilities Of Ryanair

Running head: MANAGEMENT
Strategic Leadership
Name of the Student:
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Author Note:

MANAGEMENT1
Executive Summary:
The aim of the report is to providing an overview of the resources and capabilities of Ryanair
and thereby undertake an analysis using the VRIO framework. The report portrays how the
application of the VRIO framework determines the competitive advantage of the firm. Ryanair
has been one of the most renowned and preferred airline in Europe due to its low cost model.
The report also portrays the limitation of Ryan air and mentions a framework that would enable
the airline in overcoming its limitations.

MANAGEMENT2
Table of Contents
Introduction:....................................................................................................................................3
Identification of Distinctive Resources and Capabilities of Ryanair and Analysis through VRIO
Framework.......................................................................................................................................3
Critical Evaluation of VRIO Framework and Discussion of Framework for Overcoming Its
Limitations:......................................................................................................................................8
Conclusion:......................................................................................................................................9
References:....................................................................................................................................11

MANAGEMENT3
Introduction:
The report aims at providing an insight into the distinctive capabilities and resources of
Ryanair and undertake an analysis via VRIO framework for determining its competitive
advantage. The VRIO represents a tool for strategic analysis and is designed for helping
organizations in uncovering and protecting the capabilities and resources that provides the firm
with a competitive advantage in the long term.
Ryanair represents the largest and the first budget airline of Europe operating at a lower
cost business model and having robust financial and operating performance
(corporate.ryanair.com, 2020). The airlines was found by Ryan family in the year 1985 for
providing scheduled services for the passengers between UK and Ireland. The airlines has been
introduced as an alternative to the Aer Lingus, the state airline. Since its introduction, Ryanair
had been a full service airline with three different kinds of aircraft and two different class of a
seating. It is one of the first airlines for carrying close to over 10 million customers
internationally. It became one of the most profitable airlines. To improve its customer service,
the airline introduced a three year plan of ‘Always Getting Better’ which contributed towards
increasing its traffic growth by 11 percent between 2014 and 2015.
The report also critically evaluates the VRIO framework through identification of its
limitations and benefits. It also undertakes discussions of other framework or model which might
be associated with the VRIO for overcoming the limitations.