Roles and Responsibilities of Marketing Function - Wilkinson
Added on -2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function.............................................................1P2. Roles and responsibilities of marketing relate to other department.................................4M1...........................................................................................................................................6M2...........................................................................................................................................6D1...........................................................................................................................................6TASK 2............................................................................................................................................7P3. Marketing mix followed by Wilkinson............................................................................7M3.........................................................................................................................................10TASK 3..........................................................................................................................................10P4 Marketing plan for Wilkinson.........................................................................................10M4.........................................................................................................................................11D2.........................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12Books and Journals...............................................................................................................12
INTRODUCTIONToday, the role of marketing is very important for organisation productivity andprofitability. It is necessary for every business organisation to worked under various marketingstrategies this can help to achieve their goals and objectives. Marketing is one of the mostimportant philosophy or discipline in management. Business organisation analyse their productportfolio with the help of marketing. Company has modify their existing products and made newinnovative goods which help for meet the needs and want of customers. They also uses variouspromotional and advertisement tools and technique that can help to promote their products inwide geographical area (Wirtz, 2012). Marketing also help for business to set the pricing policiesand gain competitive and sustainable advantage over other rival challenger. It is necessary forbusiness organisation to made their products according to taste and preference of customers.Wilkinson is open of the retail company that established in united kingdom. Company hasproduce all household appliances, textiles, stationary etc. They can easily advertise their productwith the help of promotional and advertisement tools and technique. The role and responsibilitiesof marketing functions are mentioned in this assignment. This report also evaluate the marketingplan in organisation. They can mainly focus for marketing strategies which are helpful for satisfythe customer need and wants. TASK 1P1. Roles and responsibilities of marketing function.Marketing concept: The concept of marketing is very essential for organisationdevelopment and improvement. Every company has worked under this philosophy, so they canable to produce better quality products and services. Wilkinson has works under this conceptwhich help for accomplish organisation goals and objectives in long run. Company has madetheir goal and objective as per the mission and vision statement. The main purpose of this citedbusiness is to make large profitability in near future (Dibb and Simkin, 2013). They first identifythe need and want of customer and according to this demand, they can manufacture theirproducts and deliver valuable services so it can help to increase the profitability and productivityof organisation. With the help of this philosophy, company are able to analyse the customer tasteand preference and work according to this demand. They also able to analyse the competitorproduct process, quality. Company also establish various training and development programme1
in their premises so this can help to increase the employee skill and knowledge competence andthey can able to give their best effort and potential in order for accomplish organisational goalsand objectives in near future. There are five marketing concepts, which are elaborated below:Production concept: With the help of this philosophy, business firm is able to producethis kind of products which helps for meet the satisfaction level of customer. The company alsobale to supply their products at reasonable prices so it can help to attract large number ofcustomers. Business firstly manufacture this products which fulfil the basic necessities of person.Cited company use new technology software which helps for produce various innovationproducts and deliver services that can help to meet the customer need and want. Company alsoearn large profitability and productivity in long run (Pike, 2015). The main aim of every businessis to earn large profits in short duration of time. With the help of this philosophy, company isable to identify all deficiencies and risk factors which exist in their production process. Variousmarketing tools and techniques are helpful for company profitability and productivity. They canmainly preferred the production and distribution methods which help for produce better productsand deliver valuable services to their target customer. Product concept: According to this concept, it is necessary for company to identify theneed and want of customer and according to this demand, they can produce commodities anddeliver services. They can focus for designing and packaging of their product in an attractivemanner. So, large number of customers are purchasing products and it can help to increase thecompany profitability and productivity (Lamb, Hair and McDaniel, 2011). Wilson has producebetter quality products with the help of various invention and new features. Company largelyconcentrate the technology software which helps to provide the innovation products in anappropriate manner so it can help to meet the satisfaction level of customers. They can usedvarious attractive design in their product.Selling concept: According to this philosophy, it is necessary for company to used theselling and promotional techniques so customer are easily access and purchasing their productimmediately. Sometime customer are buy product only for experience and if they can satisfiedthat commodity they can gain purchase their products (Berkowitz, 2016). Organisation alsomaintain the positive relationship with their supplier so providers able to give best effort in orderfor accomplishment goals and objectives of company. Various marketing strategies adopted bycompany so this can help to produce better quality products which meet the customer satisfaction2
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